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Television Station - GRE Argument Sample Essay

GRE is a test that is adaptive by section. GRE has a totally different scoring pattern compared to school/college tests. GRE argument essay requires the candidates to provide focused responses based on the given task. This particular GRE argument sample essay talks about issues like decreasing viewership and pulling back of advertisers of a news station. There is a wide range of similar topics for daily practicing in GRE writing practice papers.

Topic: Television station

The argument is about analysis of a news Station, which sheds some light on issues such as decreasing viewership and pulling back of advertisers. The main cause of this situation is with the changes in Coverage and screen time policies of the news station. Due to an increase in coverage of National news as compared to local news and weather forecast, the station started receiving complaints from viewers. However, the clarity of the fact that the viewership is decreasing because of the reduced screen time of the local news and weather forecast is not defined in any of the complaints. It will only make the television station's argument stronger if any of the complaints would’ve clearly addressed the issue that the viewers are not happy with more coverage of National News. In that case, when the complaints are not spot on, speculating on assumptions might not sound like a good idea. There might be some other variables that are leading to viewer dissatisfaction such as Delivery of News Anchors that cover local news, Not addressing the important issues of the local news, and weather forecast.

As far as pulling back of the Advertisers is concerned, many speculations can be made here regarding this issue. Such as the economic condition of the state where the advertiser is based. Weak or vulnerable Economic conditions often lead to disrupted regulations of capital in the market. In that case, the businesses do not prefer to invest regularly. Another factor that can lead to canceling of advertisers' contracts might be poor customer engagement. Customer engagement is the final product of the campaign that Advertisers run through different media.

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The decreased viewership and continuous viewer complaints to the news station might also be playing a huge role in canceling advertisement contracts. The decreasing viewership tends to decrease the brand value of the Station which might also be a potential reason for pulling back advertisers.

The proposed plan for the betterment of the statistics of the news station might not prove to be the best one as there is no empirical evidence to support the arguments that the viewership is decreasing because of the extended forecast of National News and Decreased coverage of the local news. It would be better for the news station to have a genuine confirmation of the real fact behind the viewer's complaints. As there might be any common link between both the facts that lead to a loss in revenue of the Station.

In conclusion, if there would be any logical/practical solution to this issue, then it would be prioritizing the viewer's opinion to be aware of the real reason behind decline in viewership. A survey can be conducted amongst the viewers to determine the real reason behind decreasing viewership. Once the crux of the problem is known then it can be treated subsequently. If the survey says that viewers have a problem with more coverage of National News as compared to Local news then the proposed plan will be perfect to amend. In case there are some different reasons then the Station might have to reconsider another plan of Action to increase viewership and fetch back all the advertising opportunities.

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