Bachelor of Arts [B.A] [Communication Studies - Public Relations] From California State University

This concentration, developed from the Commission on Public Relations Education recommendations, is designed to:

• prepare students to assume professional entry level roles in the practice of public relations;
• help students understand the integration of public relations and marketing;
• prepare students to compose, develop, and analyze print and broadcast messages;
• help students to develop demonstrable competencies in writing, analyzing, problem-solving, and critical thinking;
• provide opportunities for testing public relations theory and practice, not only in the classroom, but in the field as well; and
• develop relationships with local public relations professionals as well as with community organizations.

Career Possibilities

Community Relations Director · Organizational Trainer · Organizational Newsletter Editor · Public Information Specialist · Media Technician · Organizational Consultant · Organizational Trainer and Developer · Personnel Staff · Public Service Agency Staff · Corporate Media Director · Communication Consultant · Public Relations Professional · Video Editor · Video Producer or Director · Health Educator · Fund Raiser · Media Sales and Promotion Staff · Multimedia Project Manager · Community College Instructor · Lobbyist · Speech Writer · Minister · Lawyer · Politician · Consumer Market Researcher · Staff Analyst · Focus Group Leader · Political Campaign Staff · Public Affairs Director · Advertising Account Executive