M.B.A from Benedictine University

The Benedictine University Online MBA with an Internet Marketing concentration delivers continually updated courses designed to develop your ability to successfully deploy these marketing tools.

Offered through a partnership with the Internet marketing experts at Market Motive, coursework in the Internet Marketing MBA is designed by industry leaders and constantly revised to reflect changes in this fast-moving field.

The result is a real-time curriculum with instant real-world application. In addition to core MBA coursework, students complete three electives from a list of classes that cover social media marketing, search engine optimization (SEO), web analytics, online advertising, and conversion optimization. Combine a high-quality business education from a respected traditional university with cutting-edge expertise in online marketing with the online Internet Marketing MBA from Benedictine University Online.

A Program That Adapts as Quickly as the Web Changes

The Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. Benedictine?s Internet Marketing concentration courses cover topics that show students how to build email lists, design effective marketing campaigns, and consistently move customers through the sales funnel. The result is a real-time curriculum that powers your Internet marketing career right now.

The program also includes mini capstone experiences that allow you to apply your learnings to real world scenarios in a controlled environment under the direct supervision of your instructor. Students have the opportunity to build a social media campaign, develop a conversion optimization test plan, complete the Conversion Optimization Certification test, and examine web analytics of an existing corporation.

Benedictine?s instructors and advisors work hard to help students design academic programs of study that best fit their professional needs and goals. To that end, online students adding the Internet Marketing MBA concentration to their degree program select three of the following four degree program foundation courses.