Masters in Digital Marketing in USA: Top Colleges, Admissions, Fees, Funding, Jobs

Masters in Digital Marketing in the USA is a one to two-year-long program available as MSc, MA and MBA specialization. The tuition fee for pursuing a master's degree in digital marketing in US universities ranges from 23,000 to 76,000 USD. Indian students planning to pursue the course will need an equivalent amount of around 17 to 56 lakh INR. The overall cost of MS in USA for Indian students is even higher.

Wondering how to fund your education? Find Scholarships to Study in USA!

With the gradual expansion of number of internet users in USA, Digital Marketing has opened a wide opportunity of employment with a base pay scale of around 65.34 USD for an hour, as stated by the Bureau of Labor Statistics (BLS). Post completion of your masters in digital marketing from USA universities the median salary offered reaches 135,900 USD per annum, legitimating USA as one of the best places to study Digital Marketing programs.

Top Universities for Masters in Digital Marketing in USA

Some of the top-ranking universities offering masters in Digital Marketing in USA are:

The rise of smartphones, apps, and other forms of new media in the past decade upscaled the field of promotion of brands and products through digital platforms. With a rise in demand, courses in digital marketing have gained special attention and are attracting 100,000 of students.

Online Masters in Digital Marketing in USA

Besides offering the program in offline mode, some US universities provide the course to the international students through online mode. Following are few of such reputed universities and their respective degrees offered: 

Note: Apart from online and full-time master's courses in digital marketing, you can also choose a PG diploma and certificates available to study in the USA.

Why Study Masters in Digital Marketing in USA?

• The US is home to some of the sought-after digital marketing universities in the world.
• Employment rates for digital marketing graduates are competitive to MBA in the USA, with some of the universities having around 95% employment rate.
• The rise in the digital marketing sector in the decade until 2029 is expected to be around six percent. This is higher than the national average, which makes the stream an employee market.
• The employment of market research analysts is expected to grow 23% through 2026, as per BLS.
• Since the minimum requirement to get into jobs is having a mere bachelor’s degree, hence, completion of master's helps you experience a sharp rise in salaries. This is observed to be around a 70-90% increase.
• Projected employment in the digital marketing sector is 18,800 to 19,100 jobs by 2029.
• Continual growth in digital media spending suggests college graduates with a high level of creativity, related experience, and strong communication as well as computer skills have access to the best job opportunities available in the USA.

What is Masters in Digital Marketing About?

Digital marketing courses in the USA help students and learners develop an ability to connect with consumers through various channels and digital platforms like social media. The course is an amalgamation of creatively developing new and interesting ways of sending across marketing campaigns’ messages and the technical side of data, digital engineering, and analytics.

Your learnings will include creating marketing campaigns, analyzing customer behavior, and evaluating KPIs.

Course Highlights

Admissions to Masters in Digital Marketing in USA

To get into MS in digital marketing in USA international students need to present certain additional documents and have to send in their applications before domestic students. The details of admission requirements, documents, basic eligibility criteria, and deadlines for digital marketing universities in US are discussed in sections below.

Admission Application to Masters in Digital Marketing in USA

To get admissions with US universities offering MS in Digital Marketing, one must apply as early as possible and not wait until the deadlines to come closer. One of the major reasons for this is the increasing demand of the course among both international and domestic students.

Eligibility for Masters in Digital Marketing in USA

The basic eligibility criteria for getting into masters in digital marketing in USA for international students are:

• Four-years bachelor’s degree in relevant course/subject. Applicants must note three-year degrees are not accepted
• Proof of English language proficiency
• An academic score of 3.0 on a scale of 4.0 in your bachelor's. This equals B grade, 83-86%, and 7.5-8.5 on a CGPA scale of 10.

Masters in Digital Marketing in USA: GRE/GMAT Requirements

To pursue higher education in the USA, international students are often required to submit standardized test scores of GRE or GMAT tests. The minimum requirements for popular digital marketing universities in the US are as follows:

English Language Requirements for MS Digital Marketing in USA

As non-native English-speaking applicants, international students must submit proof of language proficiency to get admissions to US universities. The language proficiency requirements for masters in digital marketing in the USA are as follows:

Documents Required to Study Masters in Digital Marketing in USA

The documents required while sending in applications for masters in digital marketing in USA are:

• Official transcripts.
• Writing Sample: Universities like Bellarmine University require students to send in writing samples.
• Letter of Recommendation: Two to three LOR to study in USA.
• Essay: Essays answering two-three questions presented by the university.
• Resume.
• SOP stating why you want to study the program and why choose the university.

Student Visa for USA

All the candidates who are not natives of the United States require a valid visa to study in USA. A student needs to have the following list of mandatory documents in order to obtain a US student visa.

• Application fee of 160 USD along with additional fees
• Valid passport with min 6 months validity
• Form DS-160
• Application fee (a receipt of payment)
• Form I-20
• Original Marks Sheet
• Standardized test scores like TOEFL, IELTS, etc.
• Evidence of sufficient funds equivalent to the total tuition fee of the program.
• A return air ticket with proof of intent to return to home country after the course is completed.
• Personal interview
• While the general acceptance rate is over 86%, due to corona the chances of delay or rejection might increase.

Cost of Studying Masters in Digital Marketing in USA

Education abroad is expensive enough to burn a hole in your pockets. Having an idea of all the expenses you will be made when planning to study MS in Digital Marketing in the USA will help you not end up with a burned shirt.

Pre-arrival Costs

You will start spending money even before you have left your home country and are yet to arrive in the US. These expenses include the cost of application fees, tests required to study in USA, visa application fees, airfare, and more.

Tuition Fees for Masters in Digital Marketing in USA

You can also choose to go for PG-diploma or certificate courses for digital marketing in USA if you are looking for cheaper options. Some online courses may also cost less than full-time masters in USA.

Cost of Living in USA

The estimated average cost of living in the USA for an international student is approximately 15,000 USD per annum. Some of the major living expenses are:

Getting to understand how much studying in the US can cost, helps students to plan their budgets accordingly and look for relevant financial aid options.

Masters in Digital Marketing in USA with Scholarships

Finding funds in the form of scholarships is the best financial aid. Scholarships to study in USA for international students not only ease off your financial pressure but also do not come with the baggage of repaying them, like loans.

Some of the popular scholarships you can choose from a masters in digital marketing aspirant in USA are:

As we have discussed all the aspects of studying in US, now comes one of the major concerns of students investing a high amount of money in pursuing education in US- jobs and salaries. Though BLS base hourly salaries have been discussed above, let us get into the details of the scope of pursuing master's in digital marketing in the USA.

Also, learn about Loans to Study in USA

Jobs post Masters in Digital Marketing in USA

Finding high-paying jobs in USA after completion of your masters in digital marketing is not a tough task. Each and every industry currently needs skilled professionals to take care of their digital needs. As per BLS, the digital marketing industry is expected to grow by 6% from now until 2029. This is higher than the national average, hence reinforcing the fact that currently, it is an employee market. There is no dearth of opportunities for graduates of digital marketing streams. Salaries offered by some of the top recruiters for digital marketing graduates is as follows:

Among some of the popular sectors in which the graduates from top universities are hired and the salaries offered in these are:

Let us find out some of the popular job roles available to digital marketing graduates and their salary packages

Apart from the job roles mentioned above, there are various other jobs you can search for. Roles considering professionals with skills like SEO, SMO, media planning, advertising copywriting, art direction, and social media specialization absorb students from digital marketing colleges and universities.

With advertising, PR, and related agencies being one of the top employers making up 43% of the market a subtle rise in the number of jobs even with the COVID-19 pandemic will take place in the upcoming years. With the rise in demand and some of the top higher education institutions offering masters in digital marketing in USA, the course is a lucrative choice for international students looking forward to entering the digital world.

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