Marketing Program is the only program in North Carolina to offer a specialization in professional selling and sales management. The degree program is part of Western Carolina University?s College of Business, which is committed to preparing ?Business Ready? graduates and was included in Princeton Review?s ?296 Best? in 2015.
The program emphasizes active academic learning enhanced by practical experience with businesses and economic and community development agencies. In addition to foundational business courses in accounting, business law and ethics, economics, information systems, management and statistics, coursework covers marketing and sales techniques, strategies, theories and principles. Students examine how businesses create value, participate in simulated selling situations and explore how marketers use information to make good decisions. They apply marketing analysis and skills to real-world cases. Students also have opportunities to participate in internships or co-ops with businesses and develop leadership skills through membership in on-campus clubs. Other opportunities include conducting research with faculty and interacting with successful business professionals at events such as the college?s ?Insights and Reflections? speaker series.
Marketing Program graduates may go on to work in positions such as market research analysts, marketing managers overseeing communications or advertising campaigns, or as sales representatives or sales managers. Marketers and salespeople are hired by businesses of all sizes, department stores, retail establishments, tourism and hospitality businesses, nonprofit organizations and service industries such as banks, financial institutions and healthcare organizations. Job responsibilities could include Internet and social media marketing, global marketing, proposing and implementing an advertising campaign, or managing sales teams. The U.S. Bureau of Labor Statistics projects job growth for market research analysts inparticular to grow 32 percent from 2012 to 2022, faster than average for all occupations.
Important Dates
Event | Application Date |
---|---|
Application Deadline For Fall Intake | |
Eligibility & Entry Requirement
Academic Requirements:
- Submit official transcripts of all previous education completed
- Official transcripts need to be evaluated by a NACES accredited agency like WES
- Submitting SAT/ACT score is optional
- Submit English Language Proficiency test scores
English Language Requirements:
- TOEFL: minimum 75 in iBT; 537 in PBT
- IELTS: minimum 6.0 with no score lower than 5.0
- Duolingo: minimum 95
- PTE: minimum 50
- ACT: minimum 18
- SAT: minimum 880
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
ASID Foundation Legacy Scholarships | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
YouAreWelcomeHere Scholarships | Scholarship per studentVariable Amount | Level Of StudyApprenticeship | TypeTuition-Fee-Waiver | |
Innovation in Education Scholarship - La Tutors 123 | Scholarship per student$ 500/Yr$500 | Level Of StudyBachelor | TypeMerit-Based | |
(ISC)² Women’s Cybersecurity Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
Comindware Scholarship | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyApprenticeship | TypeMerit-Based |
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