Bachelor of Business Administration [B.B.A] (Integrated Marketing Communications)
₹15 L/Yr
Integrated Marketing Communications (IMC) refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace. IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Summer Intake | |
| Application Deadline For Fall Intake | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fee | ₹1326240 (USD 16000) |
Eligibility & Entry Requirement
1. Submit a TOEFL, IELTS, PTE-A,or SAT score.
- An SAT or ACT score is optional for admission but required for higher scholarship consideration.
2. Submit two letters of recommendation from academic references.
3. Upload or mail your academic records from all secondary schools attended. If your transcripts, diploma, or any other academic documents are not in English, you must include an official English translation.
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Go Clean Scholarship | Scholarship per student₹ 2.9 L/Yr$3,500 | Level Of StudyBachelor | TypeMerit-Based | |
| BL Mandhana Scholarships | Scholarship per student₹ 8.3 L/Yr$10,000 | Level Of StudyBachelor | TypeMerit-Based | |
| RD Sethna Scholarships | Scholarship per student₹ 12.4 L/Yr$15,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Deutschland Stipendium Program | Scholarship per student₹ 3.6 L/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
| 1st Formations Business Scholarship | Scholarship per student₹ 66,312/Yr$800 | Level Of StudyBachelor | TypeMerit-Based |
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