M.B.A from UMass Boston

Internet Marketing Specialization (Pick Four):

• Marketing Research (MBAMKT 671) (on campus)
  Improve your ability to use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplaces, business worlds, and nonprofit organizations. During the information collection, analysis, and report process, you’ll learn a set of fundamental marketing research skills of problem formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.
• Marketing Analytics (MBAMKT 676) (on campus)  
• Database & Internet Marketing (MBAMKT 677) (online)
• Digital Marketing (MBAMKT 682) (online)
  Explore contemporary digital marketing strategies and practices. Learn how to create and disseminate marketing content on digital channels, including email blast, webpage design, search engine optimization, live streaming, and mobile messaging; and streamline an organization's digital marketing process, including lead generation, salesforce automation, and customer experience management. Incorporate strategic frameworks with practical tools, including customer information management, leading digital marketing applications, systems, and solutions.
• Social Media Marketing (MBAMKT 691) (on campus)
  Social media provides marketers with several important capabilities not present in most other media including interactivity and measurability. Platforms like Facebook, Foursquare, and Twitter have a fundamental impact on the way businesses and consumers behave, communicate, and interact with each other. In this course, you’ll deal with the possibilities that social media can offer companies and how it can be used to retain and interact with consumers. Explore established theoretical models and best practice business cases as you examine mobile services, as well as the special characteristics of social media.