The Institute is located at the famous site of our National Capital. Listed below are various points that brief you about the marketing placements of the institute:

• IMT is basically popular for the marketing that it has offered in the course of time to its students. Besides, it also is known for the various great companies that have paid a visit to the campus.
• IMT Ghaziabad has seen its recent batch strength of almost 440 for the year of 2019–2021.
• Alongside both placement records and batch strength which this institute especially has, to provide a vivid outlook of the placement structure of the marketing department, nearly 300 students opt for marketing at IMT Ghaziabad. Hence, you apparently have to be in top 75 students to be under the top 25% of the batch.
• IMT Ghaziabad is known to provide an average CTC of top 25% offers, that is 20L+. Thus, having said that, if an individual can work both meticulously and hard in the 2 years at IMT, they are expected to definitely stand an excellent chance during final placements.

So to say, being an aspirant, one should transparently perform a clear cost benefit analysis of going for an MBA depending on where the individual stands in their career. They also need to take into consideration whether they are a fresher or someone with a couple years of experience.

XISS Ranchi has a NIRF Ranking of 76 and Bimtech has a NIRF Ranking of 47 for MBA. Bimtech and XISS Ranchi, both offer decent PGDM degree programs in Marketing specializations. Given below is a brief highlight of the MBA program offered by Bimtech and XISS Ranchi.

Admission:

Bimtech:

• For PGDM, the applicants must have graduated with a minimum of 50% aggregate at Bimtech.

• The candidate is required to have a valid score in CAT/XAT/CMAT/GMAT/MAT.

• Applicants are then shortlisted for a personal interview and writing ability test.

• The applicants need to fill the online application form from the website of the college and pay the application fee of INR 2000.

XISS Ranchi:

• Admission for MBA at XISS through CAT/XAT/GMAT. The institute also conducts written tests and interviews for selection.

• The applicants are required to fill the application form online from the official website of the institution. The application procedure at XISS includes registration from the official website of the institution, uploading of details and documents, payment of application form online of INR 2100.

Placements:

• The top recruiters at Bimtech include Amazon, KPMG, Infosys, HDFC Bank.

• 96% of the total students from the Marketing stream got placed. The average placement in Marketing was 6 LPA. The top recruiters at XISS include JSLPS, ICICI, Mahindra Finance, HDFC Mutual fund, Allergen, etc.

In the stream of Marketing, the number of students placed is better in XISS however, the average placement stats are better in Bimtech. Both the colleges are good for Marketing.

MICA university holds 12th rank issued by outlook in 2019. Admissions in this university are based on entrance tests followed by personal interview and counseling. Placements at this university are really good. 

Symbiosis Center for Management & Human Resource Development (SCMHRD) holds 13th rank for MBA issued by times. Admissions for MBA are based on entrance tests followed by personal interview and group discussion. 

Tabulated below gives a brief overview of both institutions:

Admission process

MICA

• Admissions are based on an entrance test known as MICAT and the scores of CAT, XAT or GMAT followed by a personal interview. 
• With this students should also have at least 50% in Bachelors’s. 

SCMHRD

• Admission for MBA in this university is based on an entrance test known as SNAP followed by a written ability test, personal interview, and group discussion. 
• With this students are required to have a graduate degree with 50%.

Placements 

SCMHRD

• Companies like Accenture, ACCENTURE, Avalon Consulting, Axis Bank, Bajaj Auto, Barclays Bank, Bridgei2iBridgei2i, Capgemini, CITI Bank, etc visit campus every year. 
• The average salary package is up to 15.6 lakhs and the highest package salary is up to 38.5 lakhs. 

MICA

• Companies like Raymond, Titan, Saavn, Walmart, Amazon, Google, Apollo, Linkedin, YesBank, Amazon, Puma, Usha, and Topline, etc visit the campus for placements. 
• The average salary offered to students of marketing is up to 12.8 lakhs and the highest salary package is up to 58.2 lakhs. 

Infrastructure

SCMHRD

• All placements, facilities, and faculty are really good and well maintained. 
• The teachers are very helpful and kind. 
• The environment of the university is also friendly and engaging.

MICA

• Classrooms are nice, the library is open to all, medical facilities and equipped labs are also available in college. 
• Teachers are well qualified in their particular fields. 

Overall both institutes are equally good for management. The admission process of both institutes is based on entrance tests conducted by institutes. Placements of both the institutes are equally good. Both institutes have an engaging and encouraging environment.

XLRI offers a program in digital marketing through the Talentedge platform which is a 4 month online course. MICA on the other hand offers a certificate program in digital marketing which is for 5 months and offered online and through the upgrad platform.

Admissions:

• Opportunities:

MICA: Collaborations with Nanyang University, Queensland University and a few other top colleges from Europe help enhance knowledge and outlook. Internship opportunities are also provided with average stipend being 81,000 and highest stipend being over 1.5 lacs.

XLRI: Tie-ups with universities like Tulane, University of Virginia and many others help include top faculty members from across the globe who are also advisors at the World Bank, Ford Foundation, UN.

• Course structure:

MICA: The course is spread across 7 modules with Business methods, Search Marketing, Social media marketing, Email marketing, Display marketing, Mobile marketing and Web analytics. They also conduct additional tutorial classes in between modules and learn inter-module dynamics of digital marketing channels.

XLRI: The course has a good mix of theory and practical subjects with a comprehensive capstone project at the end of the semester related to the different aspects of digital marketing. It has core subjects like strategic brand communication, digital media analytics, content marketing, marketing plan and more. The curriculum has been designed in a way to build and develop a better understanding towards digital marketing tools and manage digital campaigns.

Since these are certification courses, the institution does not offer direct placements but completing this course will surely allow professionals to further enhance their career and gain expertise in this field. This certificate course earned by professionals helps 70% of them to either find a higher paying job or start a new career.