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How should I prepare for IBPS SO (marketing) interview?

PG
Pragati Ghosh Posted On : February 19th, 2021
MBA in Business Marketing & Financial Management, Acharya Nagarjuna University (2018)

To talk about the academic side, brush your knowledge that concerns marketing concepts, banking jargon and current affairs. Also, if the interviewer comes up with certain personal questions, make sure you answer them honestly. 

I'd like to share my sister’s experience here with you. Her IBPS SO Marketing exam was conducted in Andhra Pradesh Apex College, Hyderabad. She reached the location on time. Make sure you do that too. Document verification takes place after that and after half an hour or so, her turn for the interview came. There will be other candidates along with you and they'd be allotted different serial numbers. You've to be a little patient in case your serial number comes up a little late. 

The interview lasted for ten minutes. The panel consisted of 5 members, 4 male and 1, female. 

The questions they asked included the following:

  • Since she has completed her education, what has she been doing since then? - She told them this was her first interview and they further enquired whether she was placed or not. They also inquired about the gap as they were curious about it. She mentioned that she wasn't doing anything constructive, instead, was teaching in a local school. This left a rather negative impact and gave them a good reason to shoot even more questions. 
  • What does a Bank Balance Sheet include? (Answered)
  • Define a Cheque and the parties involved (Answered wrong out of confusion)
  • Name of the Union Commerce Minister (Didn't know)
  • Define Priority Sector Lending (Answered in a local language - Telugu)
  • Define Bancassurance (Answered, But along came a series of questions)
  • Define GST (Answered almost everything about GST except what it meant at a surface level. They were very patient)
  • Full form of IRDA (Didn't answer)
  • Define Marketing Research (Answered, but wasn't up to the mark)
  • Roles and responsibilities of marketing officers in the bank (Answered)
  • Define home loan. Explain how she would persuade customers for it (Answered)

And with this, thanks was greeted and with a smile, she was told to leave. She was clueless about the results considering her experience, a miracle can only save her.

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Which is relatively better for marketing, TAPMI or BIM Trichy?

AB
Aditi Banerjee Posted On : April 18th, 2023
Lives in Bangalore

If you want certain features like high-quality infrastructure, a diverse student body, or a wonderful location, BIM may not be the best choice. 

However, BIM is a good choice if you want to learn management in its purest form, study with famous professors, have a high return on investment, experience southern Indian culture, enjoy a variety of extracurricular events & an active nightlife, and have great job opportunities, including at McKinsey, Asian Paints, and E&Y. BIM as a business school is great, but it may not suit everyone.

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What jobroles are offered to freshers who study marketing from TAPMI?

DP
Daksh Prajapati Posted On : April 17th, 2023
Studied at TAPMI, Manipal

TAPMI PGDM Marketing Placements 2022 Job Roles Offered are

  • Presales LSH
  • Functional Consultant
  • Territory Sales Manager
  • Presales Consultant
  • Core Research Services
  • Management Trainee
  • Area Manager Trainee
  • Consultant
  • Sales Trainee
  • Business Development Manager
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Which is better for marketing, FORE, TAPMI, or KJ Somaiya?

AB
Akriti Banerjee Posted On : April 17th, 2023
lives in New Delhi

FORE does not offer an MBA course, they offer a PGDM course. Also comparing them in particular one stream is a tough task as they do not publish a separate report, but below is an overall comparison table.

Colleges

Fees

Highest Package

Average Package

TAPMI

INR 16 Lakhs

INR 22.3 LPA

INR 15.7 LPA

KJ SOMAIYA

INR 19.18 Lakhs

INR 22.5 LPA

INR 12.28 LPA

FORE

INR 17 Lakhs

INR 30 LPA

INR 14.50 LPA

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How was your SPJIMR interview experience for the Marketing stream?

PT
Pragya Tripathi Posted On : March 13th, 2023
MBA Participant at S. P. Jain Institute of Management and Research (SPJIMR)

Here is the SPJIMR Interview Experience of a student for the Marketing stream:

Her interview was profile-based and included a writing assessment related to piracy and a psychometric test with 20 questions. During the interview, she was in a classroom with six candidates, two professors, and one alum. After giving a one-minute introduction, they were asked one-on-one questions based on their introductions and why they wanted to join SPJIMR. She talked about her current company (Cognizant), her extracurricular activities, and her hobbies, among other things.

They asked her about her work at Cognizant, and about her role as a secretary. They were then asked to wait while the adcom people announced the results. After lunch, they returned for the second round of interviews with senior professors. The interview ended positively, and she was ultimately selected.

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How should I write my answer on " Why marketing"? I got a call from SPJIMR marketing? My first priority was finance but a call from marketing?

SN
Sanju Nair Posted On : March 6th, 2023
MBA Finance, S. P. Jain Institute of Management and Research (1996)

The fact that you got a call from Marketing means SPJIMR seems your profile to be more suitable for Marketing than Finance. They have their own parameters of evaluation and you need to trust that part.

Firstly you need to analyze why exactly you have Finance as your first priority. Are you seriously interested in it or just choosing it because you have no prior experience? If you have no Finance background then certificates like CA/CFA might help.

But if you are just casually considering Finance, then I Advise you to look into Marketing because it is what SPJIMR specializes in. You will be losing a big opportunity if you forgo this offer. You will get a good chance to interact with a good peer group and develop an alumni network.

Depending on your preference the answer to ‘why Marketing’ is pretty subjective. Once you are into marketing you will find multiple reasons why you chose marketing. You can conduct research and write a well-informed reason or just simply refer to ready-made answers on CAT forums like Pagulguy for help.

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I am interested in marketing and operations. Which college should I choose for this - IMI Delhi or IIT Roorkee?

KG
Kushagra Gupta Posted On : March 3rd, 2023
PGDM in Banking and Financial Services, International Management Institute (Graduated 2020)

If you are a marketing enthusiast, IMI Delhi is a much preferable option for you. IIT Roorkee is known for its specialization in Operations and Systems only. To avail of an enriching B School experience one must try not to go for a technical institute unless it is IIT Bombay or IIT Delhi. While the Department of Managements of IITs do excel in Operations they lack in domains such as finance, marketing, HR, and strategic management. Only the exclusive B Schools excel in these specializations.

The main requisites of a rich B School life are

  • Clubs and committees
  • Excessive corporate exposure
  • Relevant curriculum

Corporate exposure is sought through corporate competitions, guest lectures , conclaves, and live projects owing to alumni connections and the location advantage of being in Delhi or Mumbai. At a B School the clubs and committees are initiated and operated by Management students themselves whereas, at IITs, it’s the younger BTech graduates that do so. 

So it’s the core B School life you will be missing out if you chose DOM at any Technical institute. No doubt the fees are much lower than an exclusive B School but you will be missing other things big time.

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How are JBIMS Mumbai placements in marketing?

AA
Anamica Agarwal Posted On : February 28th, 2023
Studied at Jamnalal Bajaj Institute of Management Studies

When it comes to placement in JBIMS for Marketing students, you can expect a good number of offers from big companies in various sectors. Around 40% of the offers are made by companies in the Pharma and FMCG sectors, including big names like HUL, P&G, Nestle, Britannia, Mars, Abbott, Cipla, and Sandi. The Telecom sector also offers roles in sales and marketing, with companies like Vodafone and Idea having a strong relationship with JBIMS due to a strong alumni presence.

In the Technology sector, firms like Google, IBM, Hexaware, and Infosys offer profiles in IT consulting and international and Indian sales. The Automobile industry also offers roles in sales, with companies like Tata Motors, Hero Motocross, and Baja Auto contributing around 8-10%. Conglomerates like RIL, Raymond, Tata Steel, Samsung, and L&T offer around 10% of the roles for marketing students.

It is important to note that around 50% of the total batch gets placed before the final placement, which is called a Pre Placement Offer. Hence, performing well in your summer placements is crucial.

The average salary for JBIMS Marketing students increased by more than 20% as compared to the previous year, reaching INR 27.63 LPA in 2022. The median CTC was INR 26.48 LPA, and the highest salary offered was INR 42 LPA. During the placement drive, consulting companies played a dominant role, with major recruiters including Deloitte, EY, PwC, Accenture, Infosys, KPMG, and many more.

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Is IBS a good college for an MBA in marketing? Which is the best campus: Hyderabad, Mumbai, or Pune?

JT
Jayant Thakur Posted On : February 24th, 2023
Studied at ICFAI Business School, Mumbai

Among the campuses of IBS, Hyderabad is considered the best, followed by Mumbai and Pune. It is assumed that the syllabus and course content are similar across the three campuses. Hyderabad is considered to be the best in terms of facilities and resources, while Mumbai is also a strong option, with good professors, case studies, presentations, and a well-equipped campus.

While IBS Hyderabad has a strong placement record, most of the offered positions are in sales. There are also opportunities in advertising, retailing, and other fields, but they are less prevalent. The pay packages offered by the college are decent. After gaining some experience through campus placements, you can explore job opportunities outside the college.

It is important to note that none of the IBS campuses are AICTE approved, but they are affiliated with ICFAI University in Dehradun. As an alternative, you can opt for a distance MBA program by paying an additional fee.

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Which is better, MDI Gurgaon PGPM or IIM Indore? I have 2 years of work experience and 9/9/7 as my profile. I would like to go for marketing. (Keep aside the tag factor)

AA
Amit Agarwal Posted On : February 23rd, 2023
CAT 100th percentiler, IIMA Alumnus, Co Founder at Cracku

One of the HRs in a top market research firm has his own Brand perception of the top B Schools in India. According to him, B Schools in India can be divided into 4 categories. The B Schools falling in the same category have similar features and brand names.

  1. Ivy League: IIM ABC
  2. Superb B-schools: FMS, IIML, XLRI
  3. Elite B-Schools: MDI, SPJIMR, IIMK
  4. Top B-Schools: IIM I, IIFT Delhi, NITIE

Now considering your question, a PGDM in Marketing should be done only in IIM ABC or FMS if not MDI Gurgaon. If you have MDI as one of the options, well and good. But choosing IIM Indore is not a very wise choice as MDI is ahead of IIM I in most cases of brand perception.

The best way to analyze the brand value of a B School is to look for the perception the recruiters carry about your B School. An IIM tag is usually considered a tag that will reap benefits throughout your life. But in reality, this tag has got its value from the excellent performance of IIM ABC only and not that of the new IIMs.

Don’t hesitate and choose MDI Gurgaon, as this is the best option for Marketing you can avail yourself.

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