Viewers' Attitudes toward Prime-Time Television Programs AWA GMAT sample

“Viewers' attitudes toward prime-time television programs” is a AWA GMAT Sample. GMAT analytical writing assessment examines the writing skills of a candidate through an essay. GMAT AWA essays help the candidate need to write points that bring out the flaws in the given argument. It is important for challenging and task-oriented candidates to present their answers in a well-organized and planned manner. The GMAT AWA essay needs to ensure that candidates are able to present their ideas efficiently. Candidates can check more GMAT AWA practice papers.

In the AWA GMAT sample essay, candidates must provide evidence and discuss their thoughts on the topic. In addition, candidates should try to convince the readers by describing the different figures and facts of the scenario. Candidates, need to understand that writing the AWA GMAT Sample Essay requires them to follow a definite structure that would enable organized writing. The following structure for the GMAT AWA Essay including five important paragraphs can be considered appropriate.

Introduction: In introduction, the candidates need to first explain and brief about the topic of the given essay. They should clearly mention how well this is reasoned. The overview of the passage needs to be discussed in the introduction by the candidates.
Paragraph 1: In this paragraph, candidates must put forward the facts and figures stated in the passage. They can also question the validity of the passage and explain them with reasons. Candidates must include all the key points that can be discussed in the coming paragraphs.
Paragraph 2: This paragraph needs to include the second reason for the stated opinion of the candidate. Candidates can mention the background and provide reasons. Candidates can also include examples. With the help of the example and argument, it is shown that the point of view is wrong and inconsistent.
Final paragraph: This paragraph should highlight the passage. Candidates can mention the flaws provided by the author and evidence to prove that. They can also mention what would have been different and create a discussion.
Conclusion: The conclusion reminds the reader and students of the title of the article. It includes arguments and counter-arguments with examples to support and disprove the candidates' views. Here is a summary of the whole article. The word ‘finally’ emphasizes on conclusion. It is briefed with an increase in abilities like communication skills and linguistic talents. This paragraph ultimately shows the requirement of many factors in the success of a magazine.

Based on the structure and content of the GMAT release document, the best way is taken to explain the topic by considering the following response strategies, appreciating positive actions and ignoring negative ones as much as possible:

• Instead of analyzing and exploring an argument that criticizes the writer's statement, a characteristic feature is chosen that is maintained throughout the length of the article.
• The entire article gives relevance and uniqueness to the readers by providing reasons and illustrations.
• Strong declarative or assertive statements are created with active language and statements of cause, reasons and effect.
• The supporting statements are formatted and described well, briefed with two or three sentences and concluded the article with a strong point

Topic:

“A recent study of viewers’ attitudes toward prime-time television programs shows that a lot of the programs that were judged by their viewers to be of top quality appeared on noncommercial television networks, and therefore the rest on commercial television networks, the foremost popular shows are typically sponsored by the best-selling products. Therefore, it follows that companies who use commercial television to push their products will achieve the best advertising success by sponsoring only highly rated programs and, basically programs resembling the highly rated noncommercial programs on public channels the maximum amount as possible.”

Discuss how well reasoned . . . etc.

Sample Essay:

The argument says that companies that want to successfully promote their products on television should only sponsor high-rated programs. These are the programs that resemble high-rated non-commercial programs on public channels. The argument expressed during this way reveals samples of leaps of religion, poor reasoning, and vague language. The argument fails to say several key factors against which it may well be evaluated.

This argument is weak because it depends on three dubious assumptions. The primary of those assumptions is that the programs of non-commercial public television, which the viewers rate as prime quality, also are popular. However, the study cited by the author concerns viewers' attitudes towards the top quality of non-commercial public television programs, not their popularity. A program could also be highly rated for quality, but not for popularity. Thus, the author wrongly assumes that highly rated programs on public television are necessarily widely watched, or rather popular.

The argument also assumes that shows resembling popular non-commercial shows will be popular on commercial television. However, viewers of both forms of shows differ significantly in their tastes. For instance, a symphony series could also be popular on public television, but not as a prime-time program. The reason being public television viewers tend to be more interested than commercial television viewers in arts and high culture. A preferred program in one place will be decidedly unpopular in another.

A third assumption is that products become best sellers as a result of being advertised on popular programs. While this could be true in some cases, it's possible that companies with products that are already top sellers can afford higher rates for advertising. Accordingly, for a lesser-known product from an organization with a smaller budget, it should be better to run repeated - but less costly - ads on less popular shows.

It must be noted that originally, the argument claims that, supported by a recent study, many programs from non-commercial television networks are rated as prime quality by their viewers. This is often a weak and unsubstantiated claim because the argument provides no information about the study and uses vague language like the word "many". The argument also fails to say the demographics of the people involved within the study or their TV viewing habits. As an example, the people within the study could represent a fringe minority of individuals who watch television. This may bias and deform the results of the study.

Moreover, the argument easily assumes that every one viewer is the same and watches identical television programs. Clearly, this is often an example of bad reasoning. This argument fails to require into consideration the various demographics of viewers for various programs. Let's say, a highly rated animated film wouldn't be accustomed to advertise a fashionable watch or car, since children are presumably the first audience for said program. While it would be tempting to assume that advertising is predicated solely on high ratings, there are other important factors to contemplate.

In conclusion, the argument is flawed for the above reasons and is therefore unconvincing. The results of the cited study don't confirm the author's conclusion. To evaluate the argument, we want to grasp the intended meaning of the highly rated phrase. The argument would be strengthened if the author provided more information about the study in question, including demographics. Also, the author must limit his conclusion by admitting that popularity on public television might not translate to popularity on commercial television, which the most effective advertising strategy for companies with best-selling products might not be feasible for other businesses. Without this information, the argument remains unsubstantiated and receptive debate.

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