Memorandum from Road Food AWA GMAT Sample

byRituparna Nath Content Writer at Study Abroad Exams

Memorandum from Road Food AWA GMAT Sample is an argumentative essay topic. GMAT analytical writing assessment examines the writing skills of a candidate through an essay. In this GMAT AWA essay, the candidate needs to write points that bring out the flaws and weak assumptions in the given argument. The best way to prepare for GMAT AWA is to practice from GMAT AWA practice papers. It is important for challenging and task-oriented candidates to present their answers in a well-organized and planned manner. The GMAT AWA essay needs to ensure that candidates can present their ideas efficiently.

In the GMAT AWA essay, if the author is telling the truth, it will be stronger. Without that, the argument has no effective tentacles and shreds of evidence. Candidates must provide evidence and discuss their thoughts on the topic. They must use persuasive evidence against the topic. In addition, candidates should try to convince the readers by describing the different figures and facts of the scenario. Candidates, however, need to understand that writing the essay for GMAT AWA Essay requires them to follow a definite structure that would enable organized writing. The following structure for the GMAT AWA Essay including five important paragraphs can be considered appropriate.

Introduction: In Memorandum from Road Food, a restaurant, the argument article is not full of negative aspects in support of the title of the article. In addition, specific reasons and illustrations like comparative profits are provided to focus on in this GMAT AWA article.
Paragraph 1: The first paragraph is explained using examples that support strong reasoning and rational analysis with respect to comparative profits between road food and big restaurants. This logical paragraph on road foods fully supports the article and is relevant to the topic. Cuisines also form an important factor to decide the customers and profits. McDonald's has been described in the first paragraph. Different kinds of cousins to eat, their preference and their influences on customers have been mentioned. Ad agencies and their role has been aptly described.
Paragraph 2: The second sub-reason is specified using sub-examples and logical analysis like ad agencies and different kinds of restaurants. The sub-reasons like profits, customers, ad agencies, revenues, and other reasons have been described here. performing and non-performing branches are taken as a sub-example.
Last paragraph: This paragraph raises the argument about Road Food and Street Eat and is presented as the subject of the GMAT Analysis Issue. With the help of the third example and argument, it is shown that the point of view may be wrong and inconsistent. Here resident characteristics like profits, revenues, comparative studies and ad agencies are taken as yardsticks. Campaigning and ad agency have also been taken as additional advantages.
Conclusion: The conclusion reminds the reader and students of the title of the article and includes arguments and counter-arguments with examples to support and disprove the candidates' views of visa vis Road Food and Street Eat. Here is a summary of the above whole article. The word ‘finally’ emphasizes the conclusion and summary of the article. It is briefed with an increase in profits through different strategies. This paragraph ultimately shows the requirement of many factors in the success of a restaurant.

Based on the content, structure and content of the GMAT release document, the best way is taken to explain the article by considering the following response strategies, appreciating positive and effective actions and ignoring negative ones as much as possible.

Instead of studying, analyzing and exploring an argument that criticizes the writer's statement, a characteristic and salient feature is chosen that is maintained throughout the length of the article.
The entire article gives facts, relevance and uniqueness to the readers by providing logical reasons and illustrations.
Strong declarative and emphatic statements are created with active language and statements of cause, reasons and effect.
The supporting statements are framed well, formatted and described well, briefed with two or three sentences and conclude the article with a strong point.

Topic: The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants:

“This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year.”

Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.

Sample Essay:

Road Food's vice president recommends that the company use its advertising agency to more effectively monitor Road Food's results in paying the company. According to the vice president of Road Food Restaurants, they spend more on advertising than their competitors. But they make less profit, based on annual revenue paid to Road Food's advertising agency. The vice president suggests that because they own more restaurants than their competitors, they must be more profitable. This decision lacks concrete facts and is based on flimsy assumptions. Approving the deal, the vice-president emphasized that despite initially following street recommendations from the advertising agency company. The competitors made more profits than last year. The vice president noted that street eats have fewer restaurants than road food and that road food spends more money on advertising than street eats. This argument is not convincing as it is based on hypothetical questions and comparisons.

First, the vice president thinks the hype will lead to lower revenue. However, the vice president ignores many other factors that contribute to positive outcomes. A major reason for the disappointment may be that road food restaurants spend less on advertising than street eats, indicating a reluctance to spend more money. First, the monument does not recognize international businesses that include two restaurant chains. The list does not include the dietary preferences of people living around the road food restaurant branches of this international market. Street food can focus on preparing dishes according to customers' wishes. Your street eats competitors should do the same so their profits increase. McDonald's, an international fast food chain, has a variety of products for each store. A hamburger sold in America is different from a hamburger sold in India. Mc Donalds is an American brand, after opening its franchise in India, the taste of all its food products has changed to suit the taste of Indian people. This helped make McDonald's popular in India. Street eats will probably have to adopt this approach to beat road foods to be profitable every year. Blaming the advertising agency is not the answer.

Second, the author suggests that the advertising agency has failed to comply with health guidelines and that this failure is disappointing. However, strict adherence to all health norms and guidelines by an ad agency can lead to unpleasant results. In this case, the author shifted the blame from the street food to the advertising agency. Second, the list does not include the number of restaurants and the revenues and expenses of the two restaurant chains. There are plenty of street food restaurants. As a result, your stock and other assets secure the entire loan. The memory does not show that Street Eat distribution is effective. Instead of stopping or improving the branch structure, the vice president blames the union.

Third, the author's comparison of Road Food and Street Eat is less important than Diet's own comparison of results prior to publication. New releases in this campaign and their results. Comparing the results over this period shows the effectiveness of the advertising agency more clearly than comparing the results of two different companies. Finally, the author opined that an advertising agency would be better off if its prices were based on the benefits of road food. But the author does not support this. In fact, the advertising agency was less interested in the payment contract than the others because of the poor health results. Finally, the publication offers a one-year award. It can be seen that road food revenues are increasing in the coming years. In this case, when the revenue increases, the road food advertising agency has to pay more, which reduces the restaurant's revenue. It was a poor financial decision by an international restaurant vice president. Such a decision should be taken by a committee and based on objective evidence of the poor performance of the advertising system. Small orders can have a big impact on a big business like Road Food.

Ultimately, the argument is unconvincing. The vice president should confirm that the campaign was disappointing in the past year, investigate and eliminate other projects due to disappointment.

Suggested GMAT AWA Essays

SHARE ON FACEBOOK SHARE ON TWITTER

Memorandum from Road Food AWA GMAT Sample

Fees Structure

Comments

SUBSCRIBE TO OUR NEWS LETTER