Reading Passage Question
Historically, consumers have tended to purchase new technologies that they consider to be a good value. Price and quality of the product have long outweighed its design or emotional appeal. Within the last decade, however, analysts have noticed that consumers more frequently purchase an item based on its aesthetic quality or emotional appeal, even if it is not the best value.
Apple computers, for example, have risen to the top of the PC market. Many researchers attribute its success to the emotional impact of the product, including its packaging and design. Even Apple cords and chargers have a sleek appearance, and the computer monitors have smooth edges that can give the home office the feel of an art studio. Such details are the keys to Apple's success. Even though Apple must charge higher prices to give its products an element of luxury, consumers are willing to pay the price.
Because consumers are paying more to purchase Apple computers, the company can use its large profits to continue adding expensive details to its products. Other computer makers might have to take a more economical approach because their profit margins are lower. However, the recent trend has shown that saving a few dollars by skimping on details may not be worth the cost.
“Historically, consumers have tended to purchase new technologies”- is a GMAT reading comprehension passage with answers. Candidates need a strong knowledge of English GMAT reading comprehension.
This GMAT Reading Comprehension consists of 2 comprehension questions. The GMAT Reading Comprehension questions are designed for the purpose of testing candidates’ abilities in understanding, analyzing, and applying information or concepts. Candidates can actively prepare with the help of GMAT Reading Comprehension Practice Questions.
Solution and Explanation
Question 1
According to the passage, today's consumers are less concerned with value and more concerned with which of the following?
- price and packaging
- a product's longevity
- the product's brand name.
- previous experience with the product
- design and emotional impact
Answer: E
Explanation: Long past, the product's price and quality have taken precedence over its aesthetics or emotional pull. But during recent years, experts have observed that even when an item is not the best value. People are more likely to buy it because of its visual appeal or emotional appeal.
Question 2
The passage is primarily intended to do which of the following?
- compare and contrast different types of PC computers ‘
- define the concept of emotional appeal
- explain the pros and cons of a current marketing trend
- offer an example of how emotional appeal is important in the current technology market
- argue in favor of greater regulation within the technology industry
Answer: D
Explanation: The author gives an example of how apple computers rose to the top of the PC market. Customers continue to choose their items based on visual appeal or emotional appeal even when the price may be high. Apple chargers and cords feature a modern design. The home office may feel like an art studio due to the computer displays' clean edges. The success of Apple is largely due to such particulars. Consumers are prepared to pay the additional price that Apple charges to add a touch of elegance to their products.
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