How To Become A Marketing Manager: Career Guide, Courses, After 12th, Jobs, Scope, Salary

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Ahana Bhaduri

Senior Content Specialist

Marketing Managers are high in demand because they are responsible for not only the business growth of a company but also are in charge of developing strategies and tactics to boost a company’s reputation and deploy successful marketing campaigns from ideation to execution. According to a report published by Goldman Sachs, there will be a massive demand for marketing managers by 2025, provided the growth of the Indian Digital Marketing Sector of over 20% continues. 

In order to become a marketing manager in India, the candidates must have relevant degrees in the field of marketing. Aspiring candidates can pursue either Undergraduate or Postgraduate Marketing Courses or Management Courses. There are a number of top Marketing Colleges in India that offer courses starting from Certifications to Postgraduate degree Marketing Management such as MBA Marketing or MCom Marketing. Some of the other relevant courses that Marketing Manager aspirants can take up are PG Diploma in Marketing ManagementBBA marketing etc. See Also: Digital Marketing Courses

After successfully completing a degree in Marketing, candidates can join several top Marketing companies and organizations with an average salary of INR 4.50 L – 6 LPA. The salary of a Marketing Manager gradually rises with experience and exposure, that they gain over time. According to Payscale, the average salary of a marketing manager in India is INR 6.79 LPA. Check: Marketing Manager Qualifications

Table of Contents

  1. How to Become a Marketing Manager: Quick facts
  2. What does a Marketing manager do
  3. Types of Marketing Managers

3.1 Business Development Mangers

3.2 Brand Managers

3.3 Content Marketing Manager

3.4 Digital Marketing Manager

3.5 Email Marketing Manager

3.6 Marketing Consultant

3.7 Market Research Analysts

3.8 Partner Marketing Manager

3.9 Product Marketing Manager

3.10 Advertising Manager

3.11 Social Media Manager

  1. Steps to become a marketing manager
  2. How to become a Marketing Manager in India
  3. Courses to become a Marketing Manager

6.1 MBA Marketing

6.2 PGDM Marketing

6.3 Post Graduate Diploma in Marketing

  1. How to become a Marketing Manager Abroad

7.1 USA

7.2 Canada

7.3 UK

7.4 Australia

  1. Benefits of career as a Marketing Manager
  2. Top Recruiters
  3. Skills required to become a marketing manager
  4. Salary of a Marketing Manager in India
  5. How to become a Marketing Manager: FAQs

How to Become a Marketing Manager: Quick facts

Industry Marketing and Sales
Eligibility Undergraduate or Postgraduate degree in relevant field
Average Starting Salary INR 5,00,000 – 20,00,000
Job Opportunity Business Firms, Advertisement Agencies, Market Research Engines, Government Institutions, Banking Institutions

What Does a Marketing Manager do

Before we go further into the types of marketing managers, let us first know what a marketing manager does. All the marketing campaigns and deals that the companies do are planned and done under the marketing managers.

  • Marketing Manager's brain storms to create new campaigns that help the companies achieve their growth objectives.
  • Marketing Managers are responsible for looking after the digital marketing segment of their company. The digital marketing segment is set to see the highest growth in marketing in 2022. 
  • Marketing Managers are responsible for conducting market research and analysing the demand of the target audience and providing suggestions to the production team regarding the changes in the products and services.
  • Marketing Managers create awareness amongst the target audience regarding new product launches or changes, by curating advertisements.
  • Marketing Managers bring in new leads for the business as well as optimise the existing campaigns by changing the scheduling and frequency of the campaign to get the highest return on investment. 
  • Marketing Managers study the present consumer behaviour and try to predict future trends.

Types of Marketing Managers

Marketing management is a vast career option. The following types would enable the students to narrow down their choices, and hence, allow them to pick a particular role.

Business Development Manager

The most challenging role in marketing. In this profile the manager is required to pitch their product to the different prospective clients, bring in new leads for the business and generate new revenue streams for the business. 

  • The eligibility criteria for business development manager is a bachelor or master level degree in marketing. Top companies prefer candidates with a master degree and a work experience of 1-3 years.
  • According to Glassdoor, the top companies that hire business development managers in India are Byju's, Lido, Urban Company, Jaro education, and many more.
  • Average base salary of a Business Development Manager is INR 5,98,830 according to payscale.com.

SeeDiploma in Business Management Courses

Brand Manager

The responsibilities of a Brand manager includes disseminating appropriate messages to the customers so that the message resonates with the current and potential customers. They are responsible for creating brand awareness campaigns for the company products and services.

Some facts about Brand Marketing are:

  • A master degree in Management is generally preferred for a Brand management job. Apart from formal education, experience plays an important role in the selection of candidates in the top position.
  • Brand marketing jobs are more common in companies that are mainly involved in consumer marketing, like the FMCG, white goods and the automobile sector.
  • According to Glassdoor, the top companies that hire jobs for Brand Management jobs are Amazon, People Group, Croma, Royal Enfield etc.

See: Brand Management Courses in India

Content Marketing Manager

The Content Marketers are required to provide quality content. Content markets work with the SEO and the Social media managers to create a streamline of message across various platforms. 

Some of the interesting facts about content marketing are:

  • The content marketing manager must have a Bachelor/ Master degree in Marketing or Journalism. They need to have a basic understanding of the SEO tools, web analytics.
  • According to SEMRush 17,000 jobs are available in content marketing, with 5,000 jobs available in India.
  • According to LinkedIN the top companies that hire content marketing managers are Hotstar, Talentsier, I say Organic, Mindtree, etc.
  • Content Marketers in India earn an average of Rs 5,27,062 according to payscale.com. 

Digital Marketing Manager

The job of a digital marketer includes increasing the traffic on the company or client website. Digital marketing manager plan the Online Marketing Campaign, that includes web, SEO, SEM, Email, Display Advertising and Social Media. They are responsible for maintaining the social media presence of the brand across all platforms.

Some interesting facts about digital marketing in India:

  • The basic eligibility criteria required will be a bachelor or master degree in marketing, with proven work experience of digital marketing. 
  • Digital marketing sector in India grew by 20%.
  • Top Digital marketing companies that hire for the position of Digital Marketer in India are IndeedSEO, Divwy Technologies, Webchutney, SocialPulsar Inc, etc.
  • The average salary of a Digital marketer in India is INR 5,48,258 according to payscale.com.

SeeDigital Marketing Courses

Email Marketing Manager

Email Marketing Managers are responsible for identifying the target audiences of the company and developing a list of potential clients.

They are responsible for creating and implementing email marketing campaigns. They are tasked with the generation of leads from email marketing and report the sales generated from the email campaigns.

Some interesting facts about email marketing in India:

  • Masters or graduate degree in marketing with at least 5 years of experience. 
  • 55% of the marketers are willing to invest in email marketing.
  • Email marketing in India has grown by 38% in India over the last few years.
  • Top email marketing companies in India are Crux Mailer, Kensico, VibeMail, Octane, etc.
  • According to Payscale, the average salary of Email marketing managers in India is Rs 4,80,000.

Check out: Internet Marketing Courses 

Marketing Consultant

The role of the marketing consultants is to create a marketing plan of a company or entity in detail. The consultants identify the target market and the marketing mix required for the products.

Some interesting facts about marketing consultants in India are: 

  • A marketing consultant should preferably have a master degree in marketing and must have at least 10 years of experience in the relevant field.
  • The Marketing Consultants sector in India grew by 30%. The total growth translated to INR 27,000 crore.
  • The top companies that hire marketing consultants in India are Witstunners, Diskriter, Denovo Consulting, etc.
  • According to Payscale, marketing consultants in India earn about Rs 6,87,647.

Market Research Analysts

The Market Researchers / Analysts gather data from the audience and draw meaningful conclusions by providing the analysis of the products and the provides a rough synthesis of the promotional or the design campaign required for the products or services.

Some interesting facts about market research analyst are:

  • The eligibility criteria for market researchers or analysts are MBA in Marketing or BSc or Msc in statistics. The candidates sometimes need to hold a license which can be obtained after getting trained in the respective field. 
  • The top companies in marketing research in India are IMRB, RNB research, TNS India private Ltd, Hansa Research, Nielsen, etc.
  • A market research manager in India earns Rs 10,12,230 according to Payscale.

See:

Partner Marketing Manager

The role of partner marketing managers is to work on the latest trend with the partners and develop different marketing strategies based on the communication of the rival firms . Identification of the potential partners for the lead generation.

Some interesting facts about partner marketing manager are:

  • Bachelor or Master degree in Marketing with at least 4 years of experience in market development projects and working with external partners.
  • The top companies in India that hire Marketing partners in India are Amazon, Zycus, Infostretch corporation, FaceBook, Abbott, etc.
  • The average salary of a partner marketing manager in India is Rs 10,89,000.

Product Marketing Manager

The Product Marketing manager aids in developing the product by keeping the target audience in mind. The manager is responsible to impart knowledge to the sales team about the benefits of the product and develop marketing tools by attracting the prospects. Some interesting facts are:

  • Candidates should have at least a bachelor degree in Marketing, in some cases a Master degree is preferred. A work experience of 2-3 years can act as an added advantage .
  • The product marketing market has grown rapidly in India. The rapid growth of different products such as luxury items in India increased the scope of product marketing in India.
  • The companies that hire product marketing managers in India are generally from the construction, FMCG sector.
  • The average product marketing manager salary in India is INR 10,65,797 according to Payscale.

Advertising Manager

Advertising Managers are responsible for designing and overseeing the contents of the advertising contents as per the need of the target audience. Advertising managers are responsible for creating campaigns that introduce the brand to potential customers and improve the brand awareness.

Some interesting facts are:

  • It is essential that the advertising Manager has an MBA in Marketing or similar degree.
  • Aspirants need to have 3-5 years of experience in the relevant field such as marketing or advertisement.
  • The top Companies in India that hire advertising managers in India are The Walt Disney Company, Xiaomi India, CupShup, Amazon, etc.
  • The average salary of an Advertising Manager in India is Rs 6,05,048 according to Payscale.

Social Media Manager

They are responsible for creation of the various campaigns for different social media platforms and develop creative social media strategies. They are tasked with responding with various social media communities and taking part in discussion and answering the various questions related to the product or campaign. Some interesting facts are:

  • A bachelor or master degree in marketing or social,media marketing with relevant experience in social media marketing platform (minimum 1-3 years)
  • The ad spending in social media per year has grown in India by 5.79 % in India. 
  • The top companies that hire social media marketing managers in India are Igloble solutions, YT views, Sweans technologies, etc.
  • The average salary of a Social Media Marketing Manager in India is Rs 3,07,640 according to Payscale.

See: Social Media Management 

How to Become a Marketing Manager in India

A career in Marketing is not easy. One must be ready to hustle from the very beginning. The students who need to fulfill their dream must start preparing from the 11th standard itself.

School Level Preparation

  • The preparation to become a marketing manager can start from the higher secondary level itself. 
  • The candidates are required to maintain a good grade in their 12th examination.Most of the colleges keep an average cutoff between 50-60% for admission to their UG course. In some colleges the cut off can go go upto 80%.
  • The candidates should start preparing for the various entrance examinations at the UG level such as SET, IPU CET, DU JAT and many more.
  • The candidates can start to prepare about the different subjects such as logical reasoning, numerical abilities, comprehension, reading abilities, etc.

How to Become a Marketing Manager After 12th

Some of the steps and courses that can be followed and pursued after successfully completing Class 12th board exams in order to become a Marketing Manager are listed below for your reference,

UG Level Preparation

  • At the UG level the candidates can start preparing for the entrance examination examination at the PG level such as CAT, MAT, SNAP, CMAT, etc.
  • The candidates are required to maintain at least 50% in their UG level as per the eligibility criteria of the entrance examination.
  • For the preparation of the entrance exam the candidates must go through every facet of the entrance exam syllabus and start working on the individual portions of the syllabus. Check out: CAT Syllabus
  • After clearing the entrance exam the candidates must choose the preferred colleges and universities, and start preparing for the GD/PI and WAT. Start reading about the different current events to be best prepared for the interview.

PG Level Preparation

  • After taking admission in the universities the candidates must take the marketing specialisation
  • During the final year the candidates must choose the internship carefully so that they can leverage their internship so that they can build up their career in their preferred sectors.
  • Candidates should sit for the placement drives and secure the job in their preferred profile. 
  • After securing a job the candidates can use the opportunities to learn the different ropes of the jobs so that they can climb the organisational ladder.
  • Candidates can also go for PhD in Marketing after completion of the course.

See: PhD in Marketing Colleges in India

Marketing Management Courses

Candidates who aspire to become marketing manager should preferably take up PG courses in Marketing . The following are some of the courses that the candidates can take up to become Marketing Manager in India. 

MBA Marketing

MBA Marketing is one of the most sought specializations of the MBA course. The MBA Marketing allows the candidates to develop proper understanding about the trends in the consumer behaviour, market trends as well as the promotional strategies. MBA Marketing admissions are done on the basis of entrance examination followed by GD, PI or WAT. The top MBA Marketing colleges in India are IIM CalcuttaSIBMSt. Xavier UniversityCalcutta University, etc.

Eligibility Criteria

  • The candidates are required to have a minimum aggregate score of 50% in their UG level.
  • The candidates are required to pass any of the entrance examinations such as CAT, MAT, XAT, SNAP, etc.
  • In some cases the candidates are required to produce evidence of their work experience for admission to the top colleges such as IIM Calcutta, SP Jain, etc.

PGDM Marketing

Eligibility Criteria

  • The candidates should have completed their UG program from any recognised university with an average score of 50%.
  • The candidates are required to pass any of the entrance examination and appear for the GD and PI round 

Entrance Examination

The candidates are required to appear in the following entrance examination for applying to the PGDM Marketing Course.

Post Graduate Diploma in Marketing

It is a postgraduate diploma course that teaches the candidates to understand the strategy of sales and marketing, business development , communication strategy and so on. The admission to the Post Graduate Diploma in Marketing course is based on entrance examination followed by GD or PI. 

The top Post Graduate Diploma in Marketing colleges are Institute of Public Enterprise, Neville Wadia Institute of Management Studies and Research, CMJ University and so on.

Eligibility Criteria

  • The candidates should have completed their UG program from any recognised university with an average score of 50%.
  • The aspirants will have to clear the entrance examination and the subsequent GD and PI round if any.

Entrance Examination

The following are the list of entrance examinations. Check Out:

How to Become a Marketing Manager Abroad

Candidates study abroad to become a marketing manager.

  • To be eligible to study marketing abroad the candidates must have proficiency in English and score 50-55% in their bachelor level exam. 
  • The candidates should appear for the entrance exam like GMAT or GRE. Candidates must also appear for English proficiency tests like IELTSTOEFL.
  • The average course fee charged is INR 20-30 Lac.
  • The average salary offered abroad ranges from INR 40 lac.

How to become a Marketing Manager in the USA

The following are the eligibility for studying marketing management in the USA and average salary of Marketing managers in that nation.

Eligibility

  • Candidates should have completed 16 years of education to pursue a master degree in the USA.
  • The candidates should have a four years bachelor degree.
  • The candidates must pass their graduation with a minimum score of 87-89% (GPA of at least 3.6 out of 4), to get admission in top colleges in the USA.
  • Candidates must score at least 720 in the GMAT entrance examination. Some universities accept GRE scores.
  • The candidates must pass the English proficiency tests such as TOEFL and IELTS. In TOEFL the candidates must score at least 90-110 and in IELTS the candidates need to score overall 7.
  • Apart from these candidates must submit a statement of purpose, letter of recommendation and cover letter elaborating their achievements.
  • Candidates should generally have 3 years working experience to study MBA in the US.

Top Colleges

The Top colleges in marketing in US according to QS Ranking are-

University Name Average Annual Fees
Columbia University INR 45 L
USC University INR 45.55 L
Texas University INR 35.53 L
Michigan State University INR 13.81 L
Florida International University INR 23.30 L
Texas A&M University INR 37.74 L
Purdue University INR 31.23 L
John Hopkins University INR 54.56 L
Alabama University INR 11.57 L

How to become a Marketing Manager in Canada

The following are the eligibility for studying marketing management in Canada and average salary of Marketing managers in that nation.

Eligibility

  • Candidates should have completed 4 years of undergraduate course to pursue MBA in Canada.
  • The candidates need to pass their relevant graduation with at least 75% marks. In the case of CGPA system the candidates need to score at least 8. In the case of an IIT graduate a score of 7.5 is acceptable.
  • The candidate should have a good score in GMAT (It is preferable to have a score of 650 in GMAT).
  • The candidates need to appear for the english proficiency test such as IELTS and TOEFL. In case of IELTS a minimum score of 7 is required and in case of TOEFL a score of 90-100 is required.
  • Apart from the educational qualification the candidates need to submit at least two professional letters of recommendation and a strong application essay to the university.
  • The candidates should have a minimum work experience of 2-3 years.

Top Colleges

The top colleges in Canada are-

University Names Average Annual Fees
Concordia University INR 29.60 L
HEC Montreal University INR 20.36 L
Queen’s University INR 7.25 L
University of Guelph INR 11.18 L
York University INR 42.70 L

How to Become a Marketing Manager in the UK

The following are the eligibility for studying marketing management in the UK and average salary of Marketing managers in that nation.

Eligibility

  • A graduate degree with a minimum score of 50-60% from a recognised university. The score for top institutes can be higher.
  • A minimum score of 650 in GMAT. 
  • The candidates need to appear for the english proficiency test such as IELTS and TOEFL. In case of IELTS a minimum score of 6.5 is required and in case of TOEFL a score of 95 is required.
  • A minimum work experience of 2 years.
  • Candidates must submit an updated CV, with a statement of purpose cover letter (500 word essay) and must possess a student visa,

Top Colleges

The Top colleges in UK are:-

College/University Names Average Annual Fees
Imperial College London INR 38.95 L
Manchester University INR 33.36 L
Warwick Business School INR 30.99 L
University of Edinburgh Business School INR 25.83 L
Cranfield University INR 13.43 L
Bath University INR 38.21 L
Lancaster University INR 24.78 L
Birmingham Business School INR 24.37 L
Durham University INR 26.43 L

How to become a Marketing Manager in Australia

The following are the eligibility for studying marketing management in Australia and average salary of Marketing managers in that nation.

Eligibility

  • Candidates need a good score in their graduation level where they must score at least 65%. In some cases the score may go as high as 80%.
  • A good score in the GMAT or GRE exam.
  • Minimum 2 years experience in business or managerial related fields.
  • The candidates must pass the english proficiency tests such as TOEFL and IELTS. In TOEFL the candidates must score at least 80-10 and in IELTS the candidates need to score overall 6.5.
  • Apart from these the candidates need to submit bank statements showing sufficient funds, OSHC Health insurance and statement of purpose.

Top Colleges

The top colleges in Australia according to QS ranking are-

Benefits of Becoming a Marketing Manager

Being a marketing manager is one of the most high profile jobs in the country. The marketing manager is responsible for increasing the sales of the company and improving their revenue. The candidates having the drive for constant increase in sales and a flair for communication should pursue this degree.

  • Salary: After the completion of the degree, a marketing manager can get a job with an average salary of INR 2,,86,000. A mid level marketing manager can earn upto INR 685,000. A marketing manager with 10 years of experience can earn upto INR 10,00,000 per annum. 
  • Job Security: The Marketing Manager with creative skills has a high chance of securing a job. The job security of a marketing manager is high if they are able to improve the sales of the company. The increasing diversity in the managerial roles, especially in Marketing segments (Digital, social media, SEO marketing) has improved the job scope of the marketing manager. 
  • Positive Impact of the Career: The Marketing Manager grows every day. This job profile provides the opportunity for continual learning. The scope for improving the company’s business and improving the brand image increases the job satisfaction of individuals. It has been observed that marketing managers often occupy top positions in companies such as CMO, CEO, VP and many more. 
  • Higher Studies: The candidates can go for higher education and enroll themselves under the PhD programmes. The candidates have to appear for the NET entrance exam to enroll themselves in doctoral programs.
  • Unique Experience: The candidates with a good amount of experience in the related field can only secure a well-paying position. The creation of different strategies can provide a unique experience to the managers.

Top Recruiters for Marketing Managers

Here are the list of top recruiters of Marketing Management graduates:

Accenture IBM India
Uber Google
Sony Abode
Zomato Grofers
CTS Cvent
HCL Technologies Junglee
Cashkaro.com Bain and Company
TCS Byju’s
Hero moto corp Microsoft
GAIL Hindustan Petroleum

Skills Required to Become a Marketing Manager

The top skills required for the position are:

Writing Skills Creativity
Website Optimization Communication Skills Time Management
Search Engine Optimization Skill Development
Planning and Execution Analytical Skills

Salary of Marketing Manager

The average salary according to the different criteria are:

Specialization Wise

Average salary according to the different specialization are-

Specialization Average Annual Salary
Business Development INR 5.98 L
Brand Marketing INR 6 L
Content Marketing INR 5.27 L
Digital Marketing INR 5.48 L
Email Marketing INR 4.80 L
Marketing Consultants INR 6.87 L
Marketing Researcher INR 10.12 L
Social Media Marketing INR 3.07 L
Partner Marketing INR 10.89 L

Read More: Brand Manager Salary

Experience Wise Salary

Salary of the marketing manager according to the experience are- 

Experience Average Annual Salary
Fresher INR 1.50 – 4 L
Experienced INR 10 – 30 L

Check: SEO Manager Salary

How to become Marketing Manager: FAQs

Ques. Who can appear for CAT 2022?

Ans. The students holding a graduate degree can appear for CAT 2022. The students are required to obtain at least 50% in their graduation. Though, the reserved categories enjoy the benefits of 5% relaxation.

Ques. Do the foreign universities accept the CAT?

Ans. No, the foreign universities do not accept CAT scores. CAT score is only valid in India. If one wants to study management courses abroad, he needs to give the GMAT.

Ques. Does pursuing an MBA break a bank?

Ans. It depends on the universities. The average annual fees for MBA typically range from INR 30,000 to 12,00,000.

Ques. Can the students who did not complete the bachelor’s appear for CAT 2022?

Ans. The minimum eligibility criteria for CAT 2022 is a bachelor’s in a related field. However, the students who are in the final year of their graduation can apply for CAT 2022.

Ques. What job offers the highest pay in the Marketing field?

Ans. The Chief Marketing Officer offers the highest pay in the Marketing field. The average annual salary of the said job ranges from INR 94,000 - 34,20,000.

Ques. Why is marketing necessary?

Ans. Marketing is vital for the growth of the business. It helps in maintaining cordial relations with the customer and helps in increasing the life of the business.

Ques. What tools do marketing managers use?

Ans. Marketing Managers use tools for various purposes. Some of the common tools used by managers in different marketing fields are ProofHub, Ahrefs, Hootsuite, Canva, Mailchimp, and Hunter.io.

Ques. What are the must-read books for marketing management?

Ans. Marketing Models by Philip Kotler and the 15th edition of Marketing Management by Kotler Keller are the must-read books for marketing management. These books provide modern-day strategies for managing. 

Ques. Is a postgraduate degree necessary for becoming a Marketing Manager?

Ans. The minimum eligibility criteria for a Marketing Manager is a bachelor’s degree. However, some firms require a master’s degree in a related field. Hence, it is not mandatory to hold a postgraduate degree but it's generally preferred.

Ques. What work does a web marketing manager do?

Ans. The Web Marketing Manager enhances the social media presence and employs strategies to increase the customer base. Typically the manager analyzes the performance of other firms and collaborates with them. It helps in maintaining friendly relations.

Post Graduate Diploma in Marketing Management : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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