Post Graduate Diploma in Marketing Management Top Colleges, Syllabus, Scope and Salary

Nikita Joshi's profile photo

Nikita Joshi

Content Curator

A postgraduate diploma in marketing management is a 2-year training-based program on marketing management. Marketing management involves setting up goals and strategies to be used in sales, communications, and business development. 

Students can get admission in the course only after completing a bachelor's degree in any discipline from any recognized university with a minimum of 50% marks at the graduation level. Admission to some of the institutes is done after clearing the entrance tests conducted by the University or through MATCAT test scores.

Note: Students who wish to pursue their education in the Management field or get a career boost, can check MBA course.

Annamalai University, Bangalore University, and Bharati Vidyapeeth University are the top colleges that offer postgraduate diploma in marketing management. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that also offers a postgraduate diploma in marketing management.

Candidates after graduation can expect to earn INR 1 - 7 lakhs annually. They get to work in the job roles of a Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, etc.

Post Graduate Diploma in Marketing Management: Course Highlights

The following table shows some of the major highlights of the course.

Course Level Post Graduate Diploma
Duration 2 years
Examination Type Semester system/ Year wise
Eligibility Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks in it.
Top Institutes Indian Institute of Digital Education (IIDE)
Top Colleges AMU Aligarh, IGNOU, SIMS Pune
Admission Process Merit Based/ Entrance Test
Course Fees INR 15,000 to 1,20,000
Average Starting Salary INR 1,00,000 to 7,00,000
Top Recruiting Companies ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers
Top Recruiting Areas Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies
Job Positions Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Post Graduate Diploma in Marketing Management: What is it About?

Marketing managers face one of the biggest challenges in today’s world, to make marketing plan in such a way that it delivers optimum and cost-constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.

This program helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.

Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.

Post Graduate Diploma in Marketing Management: Top Colleges

The following table shows the top colleges offering Post Graduate Diploma in Marketing Management

College State/ City
IGNOU New Delhi
Welingkar Online Mumbai
MIT School of Distance Education Pune
ISB&M Bangalore
SIMS Pune
Aligarh Muslim University Aligarh

Post Graduate Diploma in Marketing Management: Eligibility

Applicants must follow the below mentioned eligibility criteria in order to apply for the course:

  • Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
  • Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.

Post Graduate Diploma in Marketing Management: Admission Process

Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.

Some of the entrance exam conducted in the country for admission to this course:

  • MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
  • CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.

Post Graduate Diploma in Marketing Management: Syllabus and Course Description

Semester wise course syllabus is tabulated below:

Semester I Semester II
Management Theory and Practice Marketing Management
Organizational Behavior Financial Accounting and Analysis
Business Economics Essentials of HRM
Corporate Social Responsibility Strategic Management
Information Systems for Managers Business Statistics
Business Communication Business Law
Semester III Semester IV
Brand Management B2B Marketing
Consumer Behaviour Services Marketing
Marketing Strategy Integrated Marketing Communications
Customer Relationship Management Marketing Research
Sales Management Business: Ethics, Governance & Risk
International Marketing Project

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

The following table shows the other job positions that students can go for:

Post Graduate Diploma in Marketing Management annual salary
Job Position Job Description Annual Average Pay Scale (INR)
Marketing Executive Marketing Executive involved in developing marketing campaigns to promote product or service or Idea. 2,42,075
Marketing Manager Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization 6,44,431
Market Research Analyst Gathering and Analyzing market data is the main responsibility of market research Analyst. 3,51,516
Brand Manager Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product. 9,23,148
Advertising Manager Advertising Managers helps in Advertising, Promotions, and marketing managers 5,00,505
Marketing Communications Manager Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations. 7,17,043
Sales Manager Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc 9,97,728

Post Graduate Diploma in Marketing Management : 47 answered questions

VIEW ALL

Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
0
0
2 Answer
●●●

Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
0
0
1 Answer
●●●

Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
0
0
1 Answer
●●●

Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
0
0
1 Answer
●●●

Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
0
0
1 Answer
●●●

Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
0
0
1 Answer
●●●

Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
0
0
1 Answer
●●●

Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
0
0
1 Answer
●●●

Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
0
0
1 Answer
●●●

Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
0
0
1 Answer
●●●

Comments



No Comments To Show

Post Graduate Diploma in Marketing Management Colleges IN INDIA

View All
Annamalai University - [AU]
Chidambaram, Tamil Nadu
57.05 K first year fees
VIEW ALL COURSES & FEES
4.99 L Total fees
VIEW ALL COURSES & FEES
15 K first year fees
VIEW ALL COURSES & FEES
DAV College - [DAVC]
Chandigarh, Chandigarh
24.5 K Total fees
VIEW ALL COURSES & FEES