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SEO Analyst Salary: Country-Wise, Company Wise, Abroad, Qualification Wise, Designation Wise, Salary Trend 2023

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Ahana Bhaduri

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SEO Analysts are an important part of the marketing team. According to PayScale, the salary of an SEO Analyst is approximately INR 2,32,000 per annum. Performics, Team Pumpkin, TechWyse Internet Marketing, iQuanti, Zuperfly, Sesa, SplashLearn, Sif, etc. are some of the top recruiters of SEO Analyst Post. SEO Analysts. 

In order to become an SEO Analyst one has to complete a certification course in Digital Marketing or SEO. One can also go for Diploma, Degree, and Post Graduate Diploma Course. The scope of SEO Analyst is broad in India as the field is increasing rapidly. By a report of Time of India, digital marketing areas such as SEO, Social Media Marketing, etc will create more than 1,50,000 jobs in India.

SEO Courses Digital Marketing Courses

SEO Analysts are the experts that try to improve the rank of a website on various search engines by using various techniques and tools. SEO Analysts prepare the website for indexing and try to rank higher in the search engine with the help of analysis. 

SEO Analyst Salary: Quick Facts

  • SEO Analysts help with Digital Marketing, implementing SEO strategies and social media strategies for their clients.
  • SEO Analysts also help with keyword research, analytics and help in creating a digital presence.
  • The average salary of an SEO Analyst ranges between 2 -3 LPA and increases with work experience.

Quick Links:

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SEO Analyst Average Salary

The following section highlights the monthly and annual salary of an SEO Analyst and the average salary of a fresher SEO Analyst. 

SEO Analyst Monthly Salary

An SEO Professional makes INR 18,000 to INR 25,000 at the start of their career. The monthly salary can differ from the company and the sector a person is working in.

Company Average Salary (INR)
TechWyse Internet Marketing 31,666
RNF Technologies 32,848
Performics 43,750
IndustryARC 25,000
Zoho 63,467

SEO Analyst Annual Salary

The annual average salary of an SEO Analyst is INR 2,35,000. The number of experience he has and the knowledge he/she possess can be a deciding factor for his/her salary. The following table shows the average annual salary of an SEO Analyst.

Company Average Annual Salary (INR)
TechWyse Internet Marketing 3.79 L
RNF Technologies 3.94 L
Performics 5.25 L
IndustryARC 3 L
Zoho 7.61 L

SEO Analyst Salary for Freshers

An SEO analyst can make around INR 18,500 per month at the start of their career. The average salary per month can increase by an increase in the number of experience and knowledge one possesses. The average salary can also differ by the industry one runs.

Company Average Monthly Salary (INR)
Script Technologies 18,000
DLK Technologies 16,000
RankUno Interactive Technologies 29,000
Stan Ventures 34,000
DotMappers IT 25,600

SEO Analyst Salary: Designation Wise

The following section highlights the salary of an SEO Analyst, SEO Specialist, and SEO Manager as per the work experience and designation.

SEO Analyst Salary

Experience (in Years) Average Monthly Salary
Early Career (0-1) 27,755
Mid-Career (1-4) 32,743
Late Career (5-9) 62,500

SEO Specialist Salary

Experience (in Years) Average Annual Salary
Early Career (0-1) 2 L
Mid-Career (1-4) 4.30 L
Late Career (5-9) 9.60
Late Career (10+) 12.75 L

SEO Manager Salary

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 3.80 L
Mid-Career (1-4) 5 L
Late Career (5-9) 5.25 L
Late Career (10+) 7.40 L

SEO Analyst Salary: Country Wise

The following section highlights the salary of an SEO Analyst around the world in the top countries such as India, the USA, the UK, etc. 

SEO Analyst Salary in India

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 1.79 L
Mid-Career (1-4) 3.50 L
Late Career (5-9) 8 L
Late Career (10+) 15 L

SEO Analyst Salary in Canada

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 25.47 L
Mid-Career (1-4) 29.62 L
Late Career (5-9) 38.50 L

SEO Analyst Salary in USA

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 32.30 L
Mid-Career (1-4) 36.70 L
Late Career (5-9) 47.72 L
Late Career (10+) 47 L

SEO Analyst Salary in UK

Experience (in Years) Average Annual Salary (INR)
Early Career (0-4) 21.58 L
Late Career (5+) 26 L

SEO Analyst Salary: Company Wise

Different companies hire SEO Analysts with relevant knowledge for different profiles at different pay packages. some of the best companies that offer jobs to SEO Analysts are listed below.

Company Average Annual Salary (INR)
Zuperfly 8 L
Mobstac 7 L
SESA 6 L
Auric 6.50 L
Performics 4.50 L
Team Pumpkin 4.50 L
CARAT 4.50 L
Splash Learn 5 L
Sif 5 L
Toothsi 7 L

SEO Analyst Salary: Qualification Wise Salary

A person can become SEO Analyst anytime he wants. Many institutes have different types of qualifications beneficial for students. Candidates can choose the type of Qualification he wants. A person can do a Certificate, Diploma, PG Diploma, Degree in SEO Training. As the number of experiences goes on increasing along with knowledge and post, the person has higher chances of getting a good salary.

Qualifications Average Annual Salary (INR)
Diploma Degree 2.50 L
Certification Course 1.80 L
Undergraduate Degree 3 L
Postgraduate Degree 5 L

SEO Analyst Salary: Gender Wise

The company that hires candidates with at least basic knowledge of Law offers different salaries to each gender. The companies have almost 70% male employees while the remaining 30% are females.

Gender Average Annual Salary (INR)
Male 4.40 L
Female 3.90 L

SEO Analyst Salary: Experience wise

Persons are offered higher roles with better pay as they have the desired experience. A person with more relevant experience in the field will always occupy top spots. These experienced professionals are always in demand. The below table enlists the average salary a person can get along with his number of experiences.

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 1.79 L
Mid-Career (1-4) 3.50 L
Late Career (5-9) 8 L
Late Career (10+) 15 L

SEO Analyst Salary: City Wise

Companies offer Salaries based on the location also. Some of the high-paying cities are Pune, Bangalore, Hyderabad, Mumbai, Kolkata, Chennai, Delhi, etc. Some cities offer more income than the average national income of the country. The following table gives the average salary of an SEO Analyst in India.

City Average Annual Salary (INR)
Chennai 2.41 L
Bangalore 2.42 L
Hyderabad 2.18 L
Mumbai 2.47 L
Pune 2.34 L
New Delhi 2.80 L
Gurgaon 2.50 L
Noida 2.50 L

SEO Analyst Salary: Top Recruiters

Many companies hire SEO Analysts at different pay levels. Some of the top recruiters of SEO Analyst in India are:

Aquent KPMG
CyberCoders Go Fish Digital
Bank Bazaar Team Pumpkin
CARAT Splash Learn

SEO Analyst Salary: FAQs

Ques. What are the roles and responsibilities of an SEO Analyst?

Ans. The roles and responsibilities of an SEO Analyst include

  • Perform keyword research in order to optimize the website of an organization
  • Administer various search engine programs such as Sitemaps, Webmaster tools, etc.
  • Implement link building
  • Research and administer social media tools
  • Perform SEO Audit to rectify any errors (if present).

Ques. What are the Qualities of an SEO Analyst?

Ans. An SEO Analyst should have the following traits

  • An SEO Analyst is Self-Disciplined.
  • They know which task should be prioritized.
  • They have a detail-oriented work style.
  • SEO Analyst brings their theoretical knowledge to practical use.
  • They have the ability to complete the work with logic and creativity whenever required.

Ques. What are the prospects of an SEO Analyst?

Ans. According to BLS, the job outlook of SEO Analysts is expected to increase by 22% from the year 2020 to 2030.

Ques. What are the employment sectors for SEO Analysts?

Ans. SEO Analyst is mostly hired by digital marketing agencies to build the digital presence of organizations. SEO Analysts are also hired by IT companies, Banks, Medicine companies, the telecom sector, etc.

Ques. Which books I can refer to for learning SEO Analyst from basics?

Ans. Following are the books you can refer to for learning SEO Analyst

  • SEJ’s SEO 101: Learn the Basics of Search Engine Optimization by Loren Baker, Danny Goodwin, Anna Crowe, etc.
  • The Art of SEO: Mastering Search Engine Optimization by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
  • Search Engine Optimization All-in-One for Dummies by Bruce Clay
  • SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
  • Marketing in the Age of Google by Vanessa Fox
  • The Link Building Book by Paddy Moogan
  • The Art of social media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

Ques. How do I prepare for the SEO Analyst Job Interview?

Ans. Having a detailed knowledge of the company’s work will always be advantageous for you. Be thoroughly knowledgeable about the company’s working, dealings, etc. learn about the changes and appointments in the company. Be thorough about the knowledge you have gained while studying the course.

Ques. Can I learn courses related to Search Engine Optimization online?

Ans. Yes. Many Institutes have started online courses on Search Engine Optimization. Also, various platforms such as Udemy, Coursera, Edx, Future learn, etc. have numerous teachers on their platform teaching courses on SEO Analyst.

Ques. Can I learn SEO Analyst for free?

Ans. Some aspects of SEO Analyst can be studied online but if you want to gain in-depth knowledge of the course it is better to opt for a Diploma/bachelor course.

Ques. Can an SEO Analyst work independently?

Ans. SEO Analyst mostly works with marketing companies. after gaining some experience with working in an organization and then switching can help to scale up the payment as well as position. Also, SEO can work independently after gaining a good amount f experience.

Ques. What challenges will I have to face as an SEO Analyst?

Ans. After becoming an SEO Analyst you may have to deal with critical situations, attention to details, prepare reports, keep an eye on the competitor, etc.

Master of Business Administration [MBA] (Digital Marketing) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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