MBA Digital Marketing is a 2-year specialized course that imparts knowledge on online branding and marketing of products on a local and global scale through digital platforms.
Also Check: MBA in Marketing
LinkedIn lists Digital Marketing in the top 10 trending jobs in India, with an average salary of INR 14,69,000 annually. MBA in Digital Marketing is one of the most popular Digital Marketing Courses in India. Amity University, Great Lakes is among the top digital marketing colleges in India. The average annual MBA digital marketing fees across the Top MBA Digital Marketing Colleges range from INR 3,00,000 to INR 20,00,000. Indian Institute of Digital Education (IIDE) is one of the most popular digital marketing institutes in Mumbai.
MBA digital marketing syllabus includes subjects such as internet marketing, mobile marketing, digital branding, email marketing, strategic management, E-commerce, etc. After completing the course, candidates are offered jobs in Media, MNCs, and top digital marketing companies from around the world. Check MBA Full Form
Table of Contents
1.1 Why Study?
1.3 When to study?
3.1 Eligibility
3.2 Entrance Exams
5.1 Subjects
6.1 Mumbai
6.2 Delhi
6.3 Kolkata
6.4 Chennai
6.5 Bangalore
6.6 Hyderabad
6.7 Pune
7.1 USA
7.2 UK
7.3 Canada
7.4 Australia
8.1 Top Recruiters
8.2 Salary
MBA Digital Marketing Course Details
- MBA in Digital Marketing is a two-year postgraduate program that focuses on using digital or electronic media to promote and advertise items, services, or a brand.
- It's a new-edge course that draws on classic marketing principles in order to import and apply them to the digital realm.
- The average MBA Digital Marketing fees range between INR 3 - 20 lakhs depending on the college.
- MBA Digital Marketing admissions are decided on the basis of MBA entrance exams administered at the national or university level.
- CAT, MAT, XAT, SNAP, CMAT are the most popular MBA entrance exams in India.
- The types of MBA Digital Marketing programs in India include a regular MBA in Digital Marketing, a distance MBA in Digital Marketing, online MBA in Digital Marketing, and executive MBA in Digital Marketing.
- MBA Digital Marketing jobs are available in both the private and public sectors.
- Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities.
- An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.
See Also:
About MBA Digital Marketing
MBA Digital Marketing is a specialist course for students interested in learning about the various components of the digital marketing field. It is concerned with the growth of various brands or items via various digital media platforms. This two-year program is regarded as one of the most sought-after MBA degrees in terms of personal and professional development. The MBA Digital Marketing program prepares students for a career in the field of technology and advancements.
Why Study MBA Digital Marketing?
- MBA in Digital Marketing program gives students the skills and information they need to develop successful digital marketing strategies.
- The MBA Syllabus is interesting since it not only develops a student's creative capabilities but also equips them with the technical knowledge of digital platforms to effectively target customers and sell a company's products and services.
- A candidate who has completed his/her post-graduation in MBA Digital Marketing program would most likely be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on. Check: MBA Placements
- If you're looking for a field with a lot of variety and novelty, digital marketing is the way you should go for. Check: Why MBA
- Students can establish their own business with the right industry knowledge and concepts, with an MBA Digital Marketing degree. There is no other course that assists students in starting their own business. Check: MBA Entrepreneurship
Who Should Study MBA Digital Marketing?
- Digital marketing requires a unique blend of creativity and technical expertise. So, those who have an interest in the technical field, marketing, and have some level of creativity in them, then they should study MBA in digital marketing. Check: MBA Eligibility
- MBA Digital Marketing programs promise a high salary for individuals who desire to pursue a career in digital marketing. Check: MBA Salary
- A Master of Business Administration in Digital Marketing is a good option for people with strong leadership skills. Check: MBA Skills
- MBA in Digital Marketing can be completed part-time or MBA online mode by almost any student or working professional. As a result, students or professionals with limited time and resources can make use of the training.
- It gives pupils a fantastic opportunity to change careers into something that interests them. Check: MBA Distance
- Pursuing this program, they are always going to learn new stuff and master new techniques.
When to Study MBA Digital Marketing?
The best timing to pursue an MBA is determined by the individual.
- You can do an MBA in Digital Marketing just after graduation but you can’t demonstrate the true value of MBA Digital Marketing if you haven’t little work experience. A few years of professional experience is required before enrolling in the MBA Digital Marketing program because it will assist you in obtaining the desired pay after graduation. Check: MBA with or without Experience
- Students must be financially prepared. Many students are unable to afford an MBA and drop out in the middle.
Types of MBA Digital Marketing
With the rising demand for MBA Digital Marketing degrees, universities across India have begun to provide several types of MBA Digital Marketing degrees to students. Students can also take One year MBA Digital Marketing, Full-Time MBA Digital Marketing, Part-Time MBA Digital Marketing, and Online MBA Digital Marketing. Individuals who are working can pursue an Executive MBA in Digital Marketing, a Distance in MBA Digital Marketing among other options. Students can also take an Online MBA in Digital Marketing program apart from regular MBA in Digital Marketing.
See Also: MBA Types
- MBA in Digital Marketing Full Time: Full-Time MBA in Digital Marketing is a two-year full-time commitment course. It is a regular course that might not be viable for working professionals. A full-time MBA Digital Marketing course fees range from INR 4 Lakhs - 6 Lakhs depending on the college. MBA Entrance exams are used to determine who gets into the MBA in the digital marketing program.
- Executive MBA in Digital Marketing: A part-time MBA in Digital Marketing program is known as an executive MBA in Digital Marketing. This is a 24-months program designed specifically for working individuals with substantial expertise to help students get to their dream companies. It is designed for job seekers, managers, entrepreneurs, technocrats, and other business leaders, and it places a strong emphasis on teamwork and achieving a common goal.
- 1 Year MBA in Digital Marketing: Working professionals who do not want to quit their jobs to get an MBA might enroll in one-year MBA Digital Marketing programs. GMAT or GRE scores of 650 or higher are required for one-year MBA Digital Marketing admissions. Students must have a minimum of 5 years of work experience. Check MBA with or without Experience
- Online MBA in Digital Marketing: MBA Digital Marketing Online Course is a two-year program designed for working professionals who want to add another academic accomplishment to their resume in order to improve their career prospects.
See Also:
MBA Digital Marketing: Admission Process
MBA Digital Marketing’s admissions process is similar to those of other MBA specializations. It is one of the specializations available in the last year of the MBA program, and one can opt for it. The entrance tests, GD, PI, and WAT rounds will all be used to determine admission to MBA Digital Marketing program. The candidate's overall score is determined by how well he or she performs in each of these rounds.
See Also: MBA Admission Process
MBA Digital Marketing admission is based on different entrance tests such as the CAT, MAT, SNAP, CMAT, and others, as well as on the basis of merit. After passing the entrance tests, the students are subjected to a Group Discussion and Personal Interview Round to further screen them.
- Apply for Entrance Exam: Determine which universities you wish to apply to and which entrance examinations they offer. Submit an application for those entrance exams. It is recommended that you take the CAT because practically all universities recognize CAT results.
- Attend the MBA Digital Marketing Entrance Exam: The student must prepare for the MBA Digital Marketing entrance exam and complete it. The student must be completely prepared because the college where the student will study will be determined by the results of this exam.
- Shortlisting Process: Colleges select students based on their performance on entrance tests. The college will create a cut-off list, and you must have met the cut-off to proceed to the next round of the admissions process.
- Final Admission Round: Colleges conduct Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI) to further assess a candidate's ability and capabilities.
MBA Digital Marketing: Eligibility Criteria
Students must first examine the eligibility requirements for the MBA Digital Marketing program before enrolling.
See Also: MBA Eligibility
Almost all colleges have similar eligibility requirements, which are as follows:
- The candidate must have held a bachelor’s degree from a recognized university or institution.
- In the qualifying course, the candidate must have obtained at least a 45 percent overall grade.
- Candidates from any undergraduate program are able to apply for this program.
- Some colleges may also require candidates to have studied English as a subject in high school or as part of their graduation requirements.
MBA Digital Marketing Entrance Exams
There is a list of Entrance Exams that are held for students who want to enroll in MBA Digital Marketing programs at various institutions and universities. Listed below are a few of the entrance exams held for MBA Digital Marketing students seeking admission.
| Entrance Exam | Registration Date | Exam Dates |
|---|---|---|
| ATMA | 1st week of June 2023 | July 23, 2023 |
| CAT | August 3, 2023 | November 26, 2023 |
| CMAT | February 13, 2023 | To be Announced |
| GMAT | To be Announced | To be Announced |
| NMAT | September 2023 | November 2023 |
| SNAP | 2nd week of August 2023 | 2nd week of December 2023 |
| XAT | To be Announced | To be Announced |
MBA Marketing vs MBA Digital Marketing
The course comparison between MBA Digital Marketing and MBA Marketing has been discussed below.
| Parameters | MBA Marketing | MBA Digital Marketing |
|---|---|---|
| Overview | MBA Marketing entails a comprehensive examination of all aspects of marketing. It will involve both traditional and digital marketing tactics, as well as social media marketing. | Only digital marketing and social media marketing tactics are covered in the MBA Digital Marketing program. It does not entail a comprehensive examination of typical marketing strategies. |
| Examination Type | Semester | Semester |
| Average Annual Fees | INR 4,00,000 - INR 20,00,000 | INR 2,00,000 - INR 10,00,000 |
| Colleges | IIT Roorkee, Vinod Gupta School of Management (IIT Kharagpur), IIT Madras, etc. | Shoolini University, Graphic Era University, Vel Tech University, etc. |
| Duration | 2 Years | 2 Years |
| Admission Process | Entrance Exam | Entrance Exam |
| Job Roles | Market Research Analyst, Product Manager, Media Planner, and many more. | Brand Manager, Market Research Analyst, Public Relations Manager, Sales Manager. |
| Average Salary | INR 5,00,000 - INR 30,00,000 | INR 5,00,000 - INR 25,00,000 |
MBA Digital Marketing: Distance Education
MBA Digital Marketing Distance Education is a two-year postgraduate correspondence degree program in digital marketing available to students. MBA Digital Marketing distance learning is one of the most beneficial solutions for students who want to study MBA Digital Marketing but are unable to do so in a traditional setting.
Check: MBA Distance
- Although some universities and institutions admit students to MBA Digital Marketing distance learning programs based on their performance on popular MBA entrance exams such as the CAT, MAT, and XAT, the majority of institutions administer their own entrance exams as part of the MBA Digital Marketing distance learning admission process.
- IGNOU admits MBA Digital Marketing applicants based on their OPENMAT scores.
- Distance MBA Digital Marketing Eligibility includes a qualifying bachelor's degree in any discipline, an aggregate of 50 percent in 10+2 and graduation, qualifying marks in entrance tests, and relevant job experience.
Top Distance Colleges for MBA Digital Marketing
Some colleges offering MBA Digital Marketing Distance Education are tabulated in the table below.
| Name of college | Course Duration | Average Annual Fees |
|---|---|---|
| Amity University Noida | 2 Years | INR 2,25,000 |
| Venkateshwara Open University | 2 Years | INR 98,500 |
| SCDL | 1 years | INR 20,000 |
MBA Digital Marketing: Syllabus
MBA in Digital Marketing list of subjects includes both theoretical and practical subjects. This course is structured as core and elective subjects and projects in the final semester.
MBA Digital Marketing: Subjects
Business Research Management, Marketing Management, Organizational Behaviour, and other subjects in the MBA Digital Marketing Syllabus provide knowledge and comprehension of marketing circumstances.
MBA Digital Marketing First Year Subjects
| Business Research Management | MS Excel |
| Marketing Basics | Marketing Management |
| Decisions Science | Accounting for Business Decisions |
| Organizational Behaviour | Enterprise Analysis |
| Operations Management | Human Resource Management |
MBA Digital Marketing Second Year Subjects
| SEO | Social Media Marketing |
| Content Marketing | Digital Entrepreneurship |
| SPSS Lab | Services Management |
| Affiliate Marketing and Google AdSense | Strategic Management |
Top Colleges for MBA in Digital Marketing
Here are the top 5 colleges for MBA in Digital Marketing in various states of India.
| Institute | City/State |
|---|---|
| IIDE - Indian Institute of Digital Education | Mumbai, Maharashtra |
| Amity University | Noida, Uttar Pradesh |
| Institute of Engineering and Management | Kolkata, West Bengal |
| Great Lakes Institute of Management | Chennai, Tamil Nadu |
| Sushant University – Erstwhile Ansal University | Gurgaon, Haryana |
MBA in Digital Marketing: Top Institutes in Mumbai
| Name of the Colleges | Average Fees (INR) |
|---|---|
| IIDE - Indian Institute of Digital Education | 4,72,000 |
| Vidyalankar School of Business | 6,50,000 |
| GNIMS - Guru Nanak Institute of Management Studies | 9,90,000 |
| University of Mumbai's, GICED-BSS Foundation | 3,20,000 |
| Jagdish Sheth School of Management, Vijaybhoomi University | 12,00,000 |
| ITM Business School, Navi Mumbai | 10,45,000 |
| DMTI - Digital Marketing Training Institute | 3,95,000 |
| Imarticus Learning | 1,50,000 |
| Amity University | 5,00,000 |
MBA in Digital Marketing: Top Colleges in Delhi
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Amity University | 4,00,000 |
| Bennett University, Greater Noida | 5,00,000 |
| Guru Gobind Singh Indraprastha University | 70,000 |
| Sunstone Eduversity - NIU Campus | 3,15,000 |
| School of Business, Sushant University | 10,11,000 |
| JBS - Jaypee Business School | 8,40,000 |
| Sunstone Eduversity - NIET Campus | 3,15,000 |
| Manav Rachna International Institute of Research and Studies | 5,97,000 |
MBA in Digital Marketing: Top Colleges in Kolkata
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Globsyn Business School | 7,95,000 |
| Praxis Business School | 3,89,000 |
| Institute of Engineering and Management | 3,20,000 |
| Vinod Gupta School of Management | 6,00,000 |
| Bharatiya Vidya Bhavan Institute of Management Science | 5,51,000 |
| Institute of Management Study | 2,00,000 |
| Techno India University | 4,50,000 |
MBA in Digital Marketing: Top Colleges in Chennai
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Indian Institute of Technology, Madras | 11,25,000 |
| Great Lakes Institute of Management | 16,01,000 |
| Rajalakshmi School of Business | 6,00,000 |
| Loyola Institute of Business Administration | 15,26,000 |
| Department of Management Studies, Anna University | 20,500 |
| Sairam Institute of Management Studies | 75,000 |
| Veltech University | 93,000 |
| Hindustan Institute of Technology and Science | 2,53,000 |
MBA in Digital Marketing: Top Colleges in Bangalore
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Alliance University | 13,50,000 |
| Jagdish Sheth School of Management | 12,00,000 |
| Xavier Institute of Management and Entrepreneurship | 3,00,000 |
| Indus Business Academy | 4,81,000 |
| BMS College of Engineering | 25,300 |
| Indian Academy Group of Institutions | 2,32,000 |
MBA in Digital Marketing: Top Colleges in Hyderabad
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Institute of Management Technology | 6,03,000 |
| ICFAI Foundation for Higher Education | 7,00,000 |
| ICFAI Business School | 7,10,000 |
| Symbiosis Institute of Business Management | 6,80,000 |
| Aristotle Post Graduate College | 40,000 |
| KL University | 2,85,000 |
MBA in Digital Marketing: Top Colleges in Pune
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Symbiosis Institute of International Business | 9,48,000 |
| Symbiosis Institute of Business Management | 9,80,000 |
| Symbiosis Centre for Management and Human Resource Development | 9,40,000 |
| Sri Balaji University | 4,45,000 |
| Lexicon Mile- Management Institute of Leadership and Excellence | 8,30,000 |
| MIT World Peace University | 3,75,000 |
| Suryadatta Institute of Management and Mass Communication | 2,50,000 |
| Lotus Business School | 1,04,000 |
MBA Digital Marketing in Abroad
MBA in Digital Marketing Abroad is a 1-2 years programme offered by various universities through different mediums. It is a popular course among countries like the USA, UK, Canada, Australia, etc. some of the top colleges are mentioned below-
MBA in Digital Marketing: Top Colleges in US
| Name of the Colleges | Average Fees (INR) |
|---|---|
| California State University Los Angeles Campus | 21.1 Lakhs |
| New York Institute of Technology | 34.2 Lakhs |
| Pace University | 55.4 Lakhs |
| University of South Dakota | 26.7 Lakhs |
| Rice University | 59.9 Lakhs |
| Oregon State University | 78.2 Lakhs |
| Adelphi University | 35.3 Lakhs |
| St John's University | 27.3 Lakhs |
| University of Redlands | 23.8 Lakhs |
| Rutgers University | 10.08 Lakhs |
MBA in Digital Marketing: Top Colleges in UK
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Coventry University | 28.1 Lakhs |
| University of Sunderland | 19.9 Lakhs |
| Nottingham Trent University | 25.6 Lakhs |
| University of South Wales | 18 Lakhs |
| Bangor University | 23.2 Lakhs |
| Wrexham Glyndwr University | 15 Lakhs |
| Edge Hill University | 26.6 Lakhs |
MBA in Digital Marketing: Top Colleges in Canada
| Name of the Colleges | Average Fees (INR) |
|---|---|
| Laval University | 8.7 Lakhs |
| University of Calgary-Haskayne School of Business | 34.86 Lakhs |
| Queen's University-The Stephen J.R. Smith School of Business | 61.32 Lakhs |
| York University-Schulich School of Business | 64.17 Lakhs |
| Saint Mary's University-Sobey School of Business | 25.22 Lakhs |
| Brock University-Goodman School of Business | 40.03 Lakhs |
| McMaster University-DeGroote School of Business | 55.24 Lakhs |
| McGill University-Desautels Faculty of Management | 59.74 Lakhs |
| Wilfrid Laurier University-Toronto Campus | 33.18 Lakhs |
| University of Western Ontario | 72.35 Lakhs |
MBA in Digital Marketing: Top Colleges in Australia
| Name of the Colleges | Average Fees (INR) |
|---|---|
| The University of Newcastle | 31.6 Lakhs |
| Melbourne Business School (MBS) | 50.32 Lakhs |
| Deakin University-Deakin Business School | 35.59 Lakhs |
| University of Technology, Sydney (UTS) | 42.81 Lakhs |
| Queensland University of Technology (QUT) | 42.79 Lakhs |
| University of South Australia (UniSA) | 35.76 Lakhs |
| University of Tasmania | 34.86 Lakhs |
| Bond University | 32.59 Lakhs |
| University of Southern Queensland (USQ) | 26.45 Lakhs |
| University of Canberra | 27.91 Lakhs |
MBA Digital Marketing Jobs
MBA Digital Marketing jobs are available in both the private and public sectors. Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others are among the top companies that hire digital marketing professionals in various capacities. An MBA Digital Marketer’s average starting salary might range from INR 5 to INR 6 LPA.
See Also
MBA Digital Marketing: Top Recruiters
Students get the option to work at leading organizations in India and throughout the world. Following is a list of some of the top recruiters after getting an MBA in Digital Marketing degree:
| Xebec Digital | ||
|---|---|---|
| iProspect India | WATConsult | Social Panga |
| Webchutney | Mirum India | Langoor |
| Quasar Media | Pinstorm | AdGlobal360 |
| iStrat | BCWebwise | To The New Digital |
| Resultrix | Ogilvy Public Relations Worldwide | Foxy Moron |
| SapientRazorfish | GroupM India (MEC, Mindshare, Mediacom, Maxus) | Reprise Media India |
MBA in Digital Marketing: Salary
MBA Digital Marketing offers students one of the most diverse opportunities. MBA Digital Marketing graduates can work in a variety of positions after completing their education.
See Also: Freelancing in Digital Marketing
The following are some of the top jobs available after completing an MBA in Digital Marketing, along with their average salary:
| Job Profile | Average Salary |
|---|---|
| Market Research Analyst | INR 3,51,000 |
| Public Relations Manager | INR 4,84,000 |
| Sales Manager | INR 9,97,000 |
| Brand Manager | INR 9,14,000 |
| Advertising Manager | INR 5,00,000 |
Courses After MBA Digital Marketing
Candidates after completing MBA in Digital Marketing will have a plethora of higher education possibilities. The following tips can help you advance in your career while also increasing your earning potential.
- PhD in Business Management: The program is designed to provide students with the skills they need to research a variety of challenges in their field of study. Phd Business Management is a program centered on research.
- Doctor of Business (DBA): The curriculum is designed to provide knowledge to prospective researchers in the field or university professors. DBA professionals could continue to work in their businesses while also teaching as guest lecturers at universities.
- Certification in Risk Management Assurance (CRMA): The Institute of Internal Auditors (IIA) offers this qualification. The certification prepares students to serve on the audit committee as commissioned adviser and to manage.
- Business Analytics Certificate Program (CBA) at ISB: The goal of the program is to equip students with the skills they'll need to analyze past business performance and prepare for the future.
- Professional in Project Management (PMP): The Project Management Institute (PMI) is a non-profit project management organization. PMP certification is recognized all over the world. Employers hire people based on their devotion to project management fields.
- CPIM (Certified in Production and Inventory Management): APICS CPIM (Certified in Production and Inventory Management) is a globally recognized credential. It implements a thorough understanding of a company's production plan and inventory management in worldwide operations.
MBA Digital Marketing: FAQs
Ques. Is it better to pursue a Digital Marketing MBA or a Certificate program?
Ans. While an MBA degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area, a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.
Ques. On what criteria is a candidate selected for MBA in Digital Marketing program?
Ans. Admissions to the MBA in Digital Marketing program are determined by a number of variables, including entrance exam scores, academic history, performance in group discussions and personal interviews, Class 10th and 12th-grade grades, and job experience. When it comes to admissions, certain universities take diversity into account.
Ques. What are the eligibility criteria for an MBA in Digital Marketing?
Ans. The minimal requirement for an MBA in Digital Marketing is a bachelor's degree in any field from a recognized institution with a minimum of 50% marks. Different colleges may have different requirements.
Ques. Is an MBA in Digital Marketing MBA a good program to take?
Ans. The MBA in Digital Marketing is a relatively newer discipline that is beginning to gain prominence in the business. The course provides fantastic work chances in today's environment and has a lot of potential in the future as more organizations use digital platforms for their marketing efforts.
Ques. Which field of digital marketing is the most effective?
Ans. Content marketing, SEO, and social media experts are some of the most common departments.
Ques. What is the average pay for an MBA graduate who has done a digital marketing degree?
Ans. Salaries range from 5 LPA to 20 LPA, depending on the organization you work for, your abilities, and your level of experience.
Ques. Is an internship a compulsory part of the MBA in Digital Marketing program?
Ans. Yes, as an MBA in Digital Marketing is a professional program, students must complete a mandatory internship or industrial training in a related subject.
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