With the emerging digitalization, the need for SEO Managers is increasing. As everything now is available online, all the companies and organizations choose to extend their businesses online. The job opportunities for SEO managers are predicted to grow by 8% by the year 2028.
Course-wise, students aspiring to become SEO Manager must possess a Bachelor’s and Master’s degree in Marketing, Business, Digital Marketing, or Communication. Either a Diploma or Certificate in these fields is also considerable. The resume data of SEO managers show that 73% of the aspirants pursue a bachelor’s degree in marketing, preferably BMS in Marketing to become an SEO manager.
The topmost companies, organizations, and firms hire Graduates in Marketing, content writing, web designing as SEO Managers. The average salary of an SEO Manager ranges from INR 4,00,000 to INR 6,00,000.
Table of Content
- How to Become an SEO Manager: Quick Facts
- What Does an SEO Manager Do
- Steps to Become an SEO Manager
- Types of SEO Managers
- How to Become an SEO Manager in India
6.1 UG Preparation
6.2 PG Preparation
7.2 BMS in Marketing
8.1 UK
8.2 USA
8.3 Canada
8.4 Australia
10.1 Top Recruiters
11.2 Specialization Wise
11.3 Gender Wise
11.4 Experience Wise
Quick Facts for How to Become an SEO Manager
| Industry | Marketing |
| Eligibility | Class 12th with Diploma or Class 12th with Bachelor’s or Master’s degree |
| Average course fee | INR 1,00,000 to INR 4,00,000 |
| Average salary | INR 3,00,000 |
| Top Recruiters | SEO Experts Company India, Page Traffic, Web Key Digital, Lad Solutions. |
What Does an SEO Manager do?
- SEO Managers are responsible for creating, designing, and developing an SEO strategy to manage the companies. Starting from web designing, content writing, link building, web marketing, digital marketing, web analytics, and keyword strategy are all some of the works an SEO Manager should do for expanding businesses online.
- While offline marketing can be done easily by various employees, online marketing solely depends on the SEO Managers.
- They play a huge role in expanding and witnessing the growth of companies in online presence.
Roles and Responsibilities of an SEO Manager
- Planning and implementation of an SEO strategy.
- Research keywords for reports and content.
- Working with creative and marketing teams to generate relevant and useful content.
- Running social media campaigns for online marketing with Search Engine Marketing Strategists.
- Preparing reports for companies on daily basis.
- Finding solutions for the problems to increase productivity in business.
- Alongside developing the latest trends and required skills to do the job of marketing.
Steps to Follow to Become an SEO Manager
Here are some steps you need to follow to have clarity on the path you are taking towards your career as an SEO Manager:
Decision Making
To follow your career as an SEO Manager you should know what your interests are, what you are passionate about, and the subject requirements with relevant educational qualifications. So choosing wise streams and making decisions on the courses to study helps you impart skills required to be a good SEO Manager. Marketing is one of the crucial and equally difficult works to do. You should have the motivation and patience to try and try till you reach your goal.
Choose the right subjects
Bachelor’s degree in Business, Marketing, Communication is considered to be the minimum qualification to become an SEO Manager. Irrelevant streams and majors not only affect your jobs but also affects your skills and technical knowledge. Know about the subjects that are important to become an SEO Manager. And choose the correct degree.
Prepare for Entrance Examinations
Several examinations like AIMA UGAT, DU JAT, SET, NPAT, etc., are conducted at the National and State levels once a year specifically for the admissions into Bachelor’s degree. Aspiring students must download the syllabus and prepare accordingly. Strategic preparation along with time management helps students cover the required syllabus and so they can prepare themselves get ready for the examinations.
Choose the correct college
Choose the right one among many helps you gain quality education with good Placement opportunities. Various online websites contain information about the top and best colleges for all the courses. Students can research thoroughly and find the best college ultimately.
Getting into top colleges means getting a good and valid score in the entrance examinations. Only then you can get admissions to Government-authorized colleges.
After Qualifying Entrance Examinations
After you get a good score and qualify in the exam you will be called upon for counseling sessions. The shortlisted students can visit the college and apply for admissions in the desired college and desired course.
Types of SEO Managers
SEO is a career that is more and more complex providing ample opportunities. Students aspiring to become SEO Manager can choose their area of interest and apply for the jobs. There are many job roles to work as Managers in the field of SEO. Some of the topmost job profiles are:
Social Media Manager
- They are responsible for organizing campaigns to promote and maintain the brand of companies.
- Through social media, they can expand and cause growth in the business of the companies.
- Also, social media managers handle the social media presence of the companies answering the queries of customers and handling productivity. They are often referred to as the Voice of the company.
- They must constantly work to implement new strategies and ideas for marketing.
- Staying updated with the latest trends and news is one of the important things to ensure innovative marketing campaigns for the companies.
Content Manager
- They are responsible for creating and publishing content for the websites of companies, writing blogs and posts, and representing the companies in short.
- Through writing and displaying content they become the voice of the company.
- The candidates must have creative skills in order to generate useful content. They must search, surf and write the content accordingly.
- The content manager is one of the jobs that can be done on one's own without depending on others.
Marketing Manager
- They are responsible for promoting the companies through innovative ideas and strategies.
- The managers must acknowledge the importance of the products produced by the companies and attract the customers to buy them.
- To spread awareness among the people the managers must be outgoing, social, convincing and calm.
- They also review the campaigns and strategies implemented for marketing.
Operation Manager
- Operation managers are responsible for organizing and managing activities required to be done by the employees of the companies.
- Their Responsibilities include creating a strategy, implementing activities and performing tasks as planned.
- Leadership and understanding skills are mainly required skills for the operations manager.
- They must also coordinate with the board of directors to implement and bring up new strategies and plans for the welfare of the companies.
How to Become an SEO Manager in India?
To be eligible to become an SEO manager in India, aspirants need to prepare from the school level itself. They need to prepare for various entrance exams and score a high merit score in class 12 to be eligible for merit-based admissions in Top Management Colleges.
School Level Preparation
- Students aspiring to become SEO Managers can start the preparation from the school level itself. Although there are no major subjects dealt in the school it’s wise for the students to have knowledge of Physics, Mathematics, and Chemistry.
- Most colleges choose students based on the merit in entrance examinations. So it is best to start preparing for the exams like AIMA UGAT, DU JAT, SET, NPAT, etc., from the 11th itself.
- The candidates must have qualified with 10+2 or Higher secondary education with a minimum of 60% aggregate marks from a recognized board.
How to Become an SEO Manager After 12th?
Students can select relevant courses such as BBA in Digital Marketing or Marketing in their graduation, and MBA in Marketing in postgraduation to be eligible to become an SEO manager after 12th.
UG Level Preparation
- After 12th students can pursue various Undergraduate courses in Marketing, Business and Communication would help them get well versed in the subjects to become an SEO Manager. It is generally preferable for the students to choose full-time courses.
- Apply for the entrance examinations AIMA UGAT, SET, DU JAT and qualify for admissions into the UG courses. Choose BBA in Digital Marketing or Bachelors in Marketing or another relevant course.
- On the selection of desired specialization students must work hard to score a minimum aggregate of 60% marks in order to get top job offers from various companies.
- Candidates can even continue studying by pursuing Master’s in Digital Marketing or Business in order to have superior job roles.
PG Level Preparation
- Though most companies and organizations prefer Bachelor’s degree as the educational qualification for an SEO Manager job some students prefer a master’s degree in order to get superior jobs and better pay.
- The candidates can pursue MBA in Digital Marketing, MSc in Digital Marketing, Master’s in Digital Transformation.
- Even for the admissions into Master’s, students need to appear for the relevant entrance examinations such as CAT, XAT, MAT and CMAT.
- After getting admission candidates can either continue research or get a superior job.
Courses to Become an SEO Manager
BBA in Digital Marketing and BMS Marketing are the best UG courses for aspiring students to gain appropriate knowledge and skills about SEO and Marketing to become SEO Managers.
How to become an SEO Manager Abroad?
UK, USA, Canada, and Australia are the top countries that are popular for its’ BA, BBA, MBA courses in specializations such as Marketing, Marketing Management, and Digital Marketing.
How to Become an SEO Manager in UK
UK is famous for offering Bachelor of Arts (BA) courses in specializations such as Marketing, Business, and Digital Marketing.
Educational Requirements
- Candidates must have passed 10+2 or its equivalent with a minimum of 60% aggregate marks from a recognized board.
- The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE, or CPE.
- For the Postgraduate courses, students must have a Bachelor’s degree in Marketing, Business, and Communication with a minimum of 60-85% aggregate marks.
Check: IELTS Practice Papers
Top Colleges
| College | Courses offered | Annual Fee (INR) |
|---|---|---|
| University of Leeds | BA Business Management with Marketing | 28.6 lakhs |
| London School of Design and Marketing | BA in Marketing Hons (30 months) | 15 lakhs |
| University of Westminster | BA Hons in Digital Marketing (3 years) | 27.9 lakhs |
| New Castle University | BA in Marketing and Management (3 years) | 14 lakhs |
| Birmingham City University | Bachelor in Digital Marketing (3 years) | 15 lakhs |
How to Become an SEO Manager in USA
USA offers many Marketing, Business, and Communication courses such as BSc in Marketing, MBA Marketing, and BBA in Marketing Management that make one eligible to become an SEO manager in USA.
Educational Requirements
- Candidates must have passed 10+2 or its equivalent with a minimum of 60% aggregate marks from a recognized board.
- The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE, or CPE.
- A valid score in ACT or SAT is considered by some colleges for merit-based admissions.
- While some colleges prefer SAT or ACT scores and some colleges prefer GRE or GMAT scores. Accordingly, the correct mark sheets along with letters of recommendation must be uploaded.
- The Universities are extremely selective about the admissions so students must give their best and follow the admission process accordingly.
Top Colleges
| College | Course offered | Annual Fee |
|---|---|---|
| Bryant University | BSc in Marketing (4 years) | $45,000 |
| Oklahoma Christian University | BBA in Marketing Management with Marketing emphasis (4 years) | $17,000 |
| Saint Francis University | BSc in Marketing (4 years) | $36,000 |
| University of Pennsylvania | MBA in Marketing (2 years) | $75,000 |
| George Town University | BSc Business Administration in Marketing (4 years) | $52,000 |
How to Become an SEO Manager in Canada
Canada offers many Marketing, Business, and Communication courses that make one eligible to become an SEO manager in Canada.
Educational Requirements
- Candidates must have passed 10+2 or its equivalent with a minimum of 85% aggregate marks from a recognized board.
- The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE, or CPE.
Check: IELTS Exam Dates
Top Colleges
| College | Course | Annual Fee |
|---|---|---|
| Carleton University | BCom Marketing (4 years) | $25,000 |
| University of Alberta | BCom Marketing (4 years) | $27,009 |
| University of British Columbia | BCom Marketing (4 years) | $41,000 |
How to Become an SEO Manager in Australia
Australia offers many Marketing, Business, and Communication courses that make one eligible to become an SEO manager in Australia.
Educational Requirements
- Candidates must have passed 10+2 or its equivalent with a minimum of 60% aggregate marks from a recognized board.
- The candidates need to pass English proficiency tests such as IELTS and TOEFL, CAE, or CPE.
- A pre-interview or pre-assessment test will be conducted by some of the colleges. So it is advisable that the students must submit the application and required documents before the deadline.
- Mark sheets, English proficiency test scores, recommendation letters and Transfer certificates are some of the documents required to be uploaded at the time of Application.
Top Colleges
| College | Course | Annual Fee |
|---|---|---|
| Macquarie University | BCom Marketing Management ( 3 years) | $40,000 |
| Edith Cowan University | Bachelor Marketing, Advertising and Public Relations( 3 years) | $21,000 |
| Macleay College | Bachelor of Business Marketing ( 3 years) | $14,000 |
| Torrens University | Bachelor of Business Marketing ( 3 years) | $16,000 |
| University of Sunshine Coast | Bachelor of Business Marketing ( 3 years) | $17,000 |
Benefits of a Career as SEO Manager
SEO is a continually growing field with the increased digitalization in the economy. All the businesses are expanding online increasing ample opportunities for aspiring students. All you need to have is passion and interest in digital marketing and the internet. Here at some of the benefits of choosing an SEO Manager as a career.
Salary
At entry level an SEO Manager earns INR 1,80,000 to INR 2,80,000. The top employees earn more than INR 10,00,000 per year. In addition, SEO managers also receive annual appraisals, bonuses, and incentives.
Job Security
Digitalization is going to take over all businesses in the coming years. Likewise, the demand and job opportunities for SEO managers are predicted to increase by 8% as per reports by Zippia. Hence, SEO manager is now considered to be a secure job option.
Positive Impact of the Career
Exposure, reachability, and visibility are the three main things required for businesses to attract customers and increase the value of companies. And for that SEO marketing is very important either in form of advertisements or writing or other web information. Through proper SEO practice, SEO managers are able to attract customers who can get to know a lot more about the products and choose the best ones.
Unique Experience
The work of an SEO Manager is quite unique. They need to do keyword research, find better links, research what competitors are doing for better page reach, and overall build traffic to their website.
Skills Required To Be an SEO Manager
| Paid Search | Analytics |
| Keyword Research | Email Campaigns |
| Content Marketing | HTML |
| SEMRUSH | Link Building |
Top Recruiters for SEO Managers
Various companies, firms, and organizations that use SEO for their businesses and promotion online recruit SEO Managers. All the companies look forward to expand their companies through digital marketing so not only the people in local areas of the company but also people all over the world can know about various companies and products. Some of the top most companies that recruit SEO Managers are:
| Microsoft | Oracle |
| Amazon | CISCO |
| Uber | - |
Salary of an SEO Manager in India
The SEO Manager has a salary according to their qualification and experience. It also depends on the organization they work for.
Average Annual Salary
| Government | INR 32,700 |
| Private | INR 31,000 |
Specialization Wise Salary
| Social Media Manager | INR 4,00,000 |
| Content Manager | INR 6,50,000 |
| Operation Manager | INR 8,75,000 |
| Marketing Manager | INR 8,75,000 |
Gender Wise Salary
| Female | INR 25,000 |
| Male | INR 30,000 |
Experience Wise Salary
| Fresh level | INR 2,80,000 |
| Mid-level | INR 5,50,000 |
| Experienced | INR 14,00,000 |
How to Become an SEO Manager: FAQs
Ques. Is SEO Manager a good job?
Ans. Marketing is a constantly evolving sector. With the increase in businesses and promotions, there is also an increase in ample opportunities as an SEO manager. Working as an SEO Manager you can continuously learn and grow more by developing various skills.
Ques. Can I be an SEO Manager without a degree?
Ans. Though SEO Manager is one of the lucrative jobs in the Marketing sector you don’t really need a degree for the job. Having knowledge in major areas like content creation, web designing, advertising development, and management and can get you recruited for entry-level jobs in Marketing, Business, and Communication.
Ques. How many hours does an SEO Manager work?
Ans. The work and personal life can be equally balanced by the employees working as SEO Manager. Starting from 9 to 6 you get to work for 15-20 hours a week. Sometimes, you need to work overtime at the end of the month to review the reports and promotions or else you can have an easy-going burden less job.
Ques. What type of person makes a good SEO Manager?
Ans. A person with good critical thinking, speaking, writing and technical skills make a good SEO Manager. Along with the skills, adaptability, innovative ideas, handling work under pressure, and working hard is all required to be a good SEO Manager. The professionals must be updated with the latest trends to meet the requirements of clients. Being good at SEO analysis helps you improve the traffic on the websites.
Ques. How can I improve my skills as an SEO Manager?
Ans. Through research, practice, and study a candidate can improve the required skills for SEO Manager. Use innovation and creativity, problem-solving, risk management in your daily routine and you can improve all the skills. Moreover, you can pursue internships so that you can gain direct experience related to SEO work.
Ques. What are the things a student must be aware of before becoming an SEO Manager?
Ans. Students aspiring to become SEO Manager must be aware of basic skills like SEO, Google analytics, critical thinking, speaking, writing, designing, and creativity. Gaining knowledge in major subjects and acquiring skills will be a starting step for your career. Also, students must be able to deal with any kind of situation that helps them think of various ideas for promotions and expand the businesses.
Ques. Is SEO Manager a stressful job?
Ans. The job of an SEO Manager involves digital marketing to expand and grow businesses online. It deals with many responsibilities and duties in projecting about the businesses. Indeed it is one of the lucrative jobs to promote businesses through writings and advertisements. So it includes the collection of huge data. Hence it is one of the stressful jobs with many benefits and bonuses.
Ques. What can I do after becoming an SEO Manager?
Ans. Ample opportunities are available for all the candidates pursuing a career as an SEO Manager. With advanced qualifications and increased experience, you can easily make progress towards superior jobs such as Senior Manager, SEO analyst, and SEO Specialist. With five years of experience and a Master’s degree, you can aspire to become an SEO specialist.
Ques. How much does an SEO Manager make?
Ans. At starting or entry-level employees can make INR 3,00,000 to INR 7,00,000. With years of experience, they can easily earn INR 17,00,000 per annum. Overall, almost 10% of the topmost employees earn more than INR 20,00,000 per year.
Ques. What are the additional certifications that bring value in order to pursue a career as an SEO Manager?
Ans. Besides Undergraduate and Postgraduate courses in the fields of Marketing, Business and Communication the following certifications add on more value:
- Advanced Search Engine Optimization (SEO) training
- Fundamentals of Digital Marketing
- Hubspot Content Marketing Certification
- Hootsuite Social Marketing Certification
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