Bachelor of Arts [B.A] [Advertising] From University of Alabama

Advertising is the creative expression of strategic persuasive communication. Individuals and organizations use advertising to educate and motivate consumers, voters, employees, suppliers, shareholders, public interest groups and the general public. Students of advertising will learn to use research techniques to select and understand target audiences, create relevant messages for these audiences, develop effective and efficient means for exposing these messages to the intended target, and evaluate the success of advertising campaigns. Students will learn about advertising’s role in an diverse, global marketplace.