- Learn how to plan and conduct dependable market research trials to guide product development and achieve sales goals.
- Develop a thorough understanding of consumer behavior enabling you to inform the business process and direct promotion and advertising.
- Put your skills to the test through team projects with companies like Johnson & Johnson or Verizon.
- Gain real-world experience in internships or special projects at your workplace.
The Innovation - Marketing Concentration is offered at Jefferson (Philadelphia University and Thomas Jefferson University).
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Eligibility & Entry Requirement
Academic Eligibility:
- Applicants must hold a bachelor’s degree in business or in a related field or equivalent from a recognized institution.
- A GPA of at least 3.0/4.0 is required to be eligible for the program.
Indian Student Eligibility:
- Students must complete an undergraduate degree with first-class in a relevant field from a highly ranked university in India.
- Or, students completed a master's degree with first-class in a relevant field from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
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Scores Required
- A minimum 3.0 cumulative GPA is required.
- Avg. GMAT score: 500
TOP Scholarships
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