Bachelor [Marketing] From Ball State University

Behind the design of the clothing, the roasted flavor of your coffee, and the interface of your music website are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, they identify niche markets, and they analyze consumer insights to understand how consumers interact with the world and use the products that they encounter.

A marketing degree explores all this and more. You?ll be exposed to advertising and sales, analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers.