Bachelor of Science [B.S] [Advertising - Advertising Management Track] From University of Miami

The program gives students a well-rounded education in advertising that emphasizes strategy building, data gathering and analysis, creative development and media planning skills. The program includes practical and theoretical approaches to the world of professional advertising, both domestically and internationally. The curriculum is hands-on and students learn how to create an advertising campaign that meets their client's goals.

Each candidate for the degree of Bachelor of Science in Communication will complete School of Communication requirements including courses in the School’s General Education Required Areas of Study. Advertising majors must also complete a separate minor or a second major in either a second Program of Study within the School or in an academic program outside the School.