Bachelor of Science [B.S] [Marketing] From Ohio State University

Marketing is the management of exchange processes that satisfy individual and organizational objectives. The study of marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development.

Common responsibilities within marketing include personal selling, sales force management, promotional strategy, product design, marketing research and customer service.