Doctor of Philososphy [Ph.D] [Management - Design and Innovation] From Case Western Reserve University

This design management PhD program within the Department of Design & Innovation takes as inspiration our school's tradition of breaking new ground to launch a distinctive, one-of-its-kind doctoral program dedicated to rigorous scholarship at the nexus of intelligence, innovation and customer interactions both external and internal to the enterprise.

PhD students will generally engage with problems grounded in practice, building on traditions in the disciplines of information systems, strategy and marketing. A belief that informs the program is that action underlies inquiry, strategy informs action, and innovative action creates customer value. The fundamental units of action are the ongoing relationships between the enterprise and its varied stakeholders, and the fundamental metric of action is the creation and capture of customer/stakeholder value. Therefore, the PhD program encourages a hands-on education, broad exposure to technique, close association with industry and intensive workshops with senior faculty.