Bachelor of Arts [B.A] [Media Study] From University at Buffalo

Concepts in film theory, digital media design, the history of technology, semiotics, political theory, and cultural studies are addressed through examination of works and theoretical texts. Students are required to take at least one basic production course to emphasize the relationship between production and theory.

Learning Outcomes

• Comprehend, explain and interpret media theory and use of media technology.
• Apply, produce and demonstrate use of media technology and theory: be able to use the knowledge towards media theory and produce media objects skillfully.
• Deconstruct, analyze and compare media objects and theory: deconstruct media objects for analysis, and create comparisons using media theory.
• Incorporate media technology and theory into critiques and appraisals. Be able to take the knowledge one step beyond merely applying it.