M.B.A from UMass Boston

Marketing Specialization (Pick Four):

• Entrepreneurship Sales & Marketing (MBAMKT 668) (on campus)
  This course prepares you for an entry level sales and marketing position in a startup initiative, as well as prepares you to launch your own sales and marketing initiative in your own startup. You’ll experience live role play scenarios with experienced sales and marketing entrepreneurs for the multiple areas of responsibilities and interactions within a startup organization, as well as outward facing prospect and customer responsibilities and interactions that are required in a startup. You’ll get exposure to the overall process and tools that drive a sales/marketing organization in a startup. You’ll also be provided preparation assistance and given priority consideration to the internships offered through UMass Boston's Student Entrepreneurship Program (StEP)
• Marketing Research (MBAMKT 671) (on campus)
  Improve your ability to use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplaces, business worlds, and nonprofit organizations. During the information collection, analysis, and report process, you’ll learn a set of fundamental marketing research skills of problem formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.
• Marketing Communications (MBAMKT 673) (on campus)
  Develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides you with the necessary ability to analyze, plan, implement, and control marketing communications programs.
• International Marketing (MBAMKT 674) (on campus)
  Explore a systematic treatment of marketing on a global scale. Learn about the world market environment and its characteristics; identifying opportunities; and the development, implementation, and control of multinational marketing programs.
• Brand Management (MBAMKT 684) (online and on campus)
  To successfully compete in today's global economy, companies and marketers must learn the concepts, techniques, and guidelines to build and manage strong brands. This course will help you understand brand management process. You’ll learn how to 1) establish strong and competitive positions, 2) create brand resonance with customers, 3) integrate brand marketing programs, 4) align internal and external marketing activities, 5) understand the ROI of marketing investments, 6) leverage brand equity across categories and markets, 7) achieve market balance in managing rand equity over time, 8) design and implement brand strategies, and 9) envision the future of branding, etc. As a key learning outcome, a Brand Audit project will be conducted by students in groups.