Bachelor of Science [B.S] [Business Administration- Marketing Concentration] From Pennsylvania College of Technology

?The business core courses provide the fundamentals of business operations, management, ethics, human resources, international business, and communications. The focus of the Marketing Concentration is on the latest principles and technologies in today?s high-tech business environment including sales, marketing research, consumer behavior, advertising, ecommerce, web page development, and retail management. The curriculum provides basic marketing knowledge and experience that is useful across a range of industrial, commercial (including small businesses), and non-profit environments.

The Marketing Concentration will prepare students for positions related to the creation, pricing, promotion, and distribution of goods, services, or ideas. More specifically, graduates will be prepared to pursue careers in sales, distribution, public relations, advertising, marketing research, retailing, new product development, and global marketing.