MICA offers four basic specializations in Marketing- Account Planning (Advertising Management, Media Management, Brand Management, and Market Research.

One of my close friends went to MICA to study Account Planning. She had to change her major to Market Research because she missed some core classes in Account Planning. However, she got a good job with a Media company as a Brand Manager.

Now coming back to your question, the kind of job profiles you can expect as a graduate in marketing are as follows:

• Market Researchers in agencies like IMRB,Nielson,Mode, etc.
• Media Planners (and buyers) in agencies like Mediacom,Madison,Group M , etc.
• Account Planners and Account Managers, Client servicing in companies like O&M, Leo Burnett , Lowe Lintas,FCB Ulka etc.
• Media sellers and managers in media outfits like Viacom , ZEE, Star,TOI,Jagran Prakashan, Twitter, FB, and Google.
• Marketing and brand management for companies like - P&G, Godrej, VIP, Reckitt, Perfetti, GSK, and many more.

To know about the placement statistics, you can visit the official website. Hope this answer was informative.

Instead of looking at a NID or MICA, you must look for a more convenient B school. Strategic marketing as a core function is offered after about 10 years of work in this field. Even though everyone might think that you've been prepared for "strategy" in 2 years in school.

A colleague of mine had an incident in an interview where he refused somebody who after 3 years of employment did not want to perform, as he was in strategy. It's not devaluation, but realistic.

• The program of NID is described on the website as the SDM program. It does not intend to manage designers/design projects, to be an MBA program in Design, and to be a branch/program of MBA.
• MICA's strategic marketing is a type of MBA program with disciplines related to management, marketing, and marketing strategy in the curriculum.
• You will study how to apply creativity during business challenges and sell a product, and how to employ creativity in various areas at MICA.

The main purpose of the MICA program is to train business managers for the creative industry. During the NID program, innovative design professionals are to be produced.

From MICA, a number of alumni have pursued careers in the arts or entrepreneurship. Here listing some I am aware of.

• Spandan Mishra - After graduating from MICA and entering the world of advertising, he pursued scriptwriting and dabbled in theatre on the side, eventually landing a job as one of Kapoor and Sons' writers.
• Siddharth Mishra - Known as RJ Siddharth on Big FM, Siddharth Mishra is now venturing out into the visual medium (Rangbaaz on Zee5)
• Tanvi Malik - She is the co-founder of FabAlley, an online fashion store for Indian women.
• Shraddha Sharma - Founder of YourStory. Stories about startups, entrepreneurship, women, social, SMBs, business, marketing, and research, is another well-known MICA entrepreneur.

Moreover, many MICANs have founded and are leading successful communications businesses in their areas of expertise. For example, TING, Culture Opus, and so on.

There are several factors that you should consider before deciding on a business school. Fee is one of them; though the fees you pay at any business school is not directly equivalent to the average package offered, so keep that in mind before making any decision.

Now, Management schools generally increase their annual fees by 10 to 20% every two years. For instance, in the year 2018, MICA increased their fees from Rs 16.5 lakhs to 18.5 lakhs and then last year, they increased it again to Rs 20 lakhs. Similarly, SIBM Pune increased their fees by 20 % in the year 2018. Thus, bear in mind that most business schools change their fee structure annually or bi-annually while it is a deciding factor, it is also highly common.

Tabulated below are the recent fee structure and average salary offered by the institutes:

Comparison:

• MICA is a good management school in itself but when compared to other business schools, it falls short. The college needs to work harder to establish itself as a full-fledged business school when compared to business schools like SIBM Pune or IIM Shillong. 
• The college offers great placements but the roles offered are very different from the roles a traditional MBA would offer. 
• Placement offers are mainly from the Media and Advertising field. For instance, this year alone FMCG made up 23% of the placement offers while Media and Advertising companies made up approximately 31%. 

MICA is an excellent college with a unique structure; people are creative and innovative there. The college will definitely help you grow and will offer you a very different and unique experience, unlike a traditional management school. While it is a good and upcoming college; it has to work to match up to management colleges like SIBM Pune and IIM Shillong.