Is MICA-Ahmedabad good for a student who wants to pursue MBA in marketing?

Answer

2 Answers

Aditya Shah Posted On - Oct 4, 2023

Studied at MICA, Ahmedabad

MICA Ahmedabad is undoubtedly a good option for a student who wants to pursue an MBA in marketing if it comes to educational excellence, ranking, infrastructure, campus life, hostels, or placement.

Here are a few factors that make MICA, Ahmedabad a suitable choice for those interested in pursuing this degree program:

Ranking and reputation: MICA Ahmedabad MBA ranking by NIRF is 37 out of 125 colleges in India in 2023. This proves the academic excellence, infrastructural ability, placement success, and reputation all over India.
Accreditation: MICA Ahmedabad as well as the courses offered by it are accredited by NBA. The college is accredited by AICTE.
Faculty & alumni: The professors are very good at teaching and most of them hold a PhD degree in their field of expertise. Vineet Kanabar (Content Marketing Lead, Spotify), Amogh Dusad (Head Content, Mini TV, Amazon), and many more eminent professionals are notable alumni of this institution.
Placement: Placement statistics for the year 2023 are mentioned in the tabulated form-

Particulars	MICA Ahmedabad Placement 2023
Highest Package	INR 36 LPA
Average Salary	INR 20.09 LPA
Top Recruiters	Cognizant, Deloitte, Dalmia Group, Flipkart, Google etc

After considering all of these factors, it is clear that MICA, Ahmedabad is the best fit for pursuing an MBA degree in marketing. The campus, programs, and opportunities available align perfectly with the goals of an MBA aspirant.

Comments

No Comments To Show

Meha Menon Posted On - Mar 26, 2021

Studied at MICA, Ahmedabad (2015)

Yes, MICA is great for MBA if you are looking to be employed in communication-led industries such as media, advertising, digital marketing, consumer behavior, etc. But I wouldn’t recommend MICA, if you are looking for a traditional MBA that places you into marketing etc in traditional industries. MICA is a specialized MBA combining creative thinking and ideation with business management.

Many of my friends who have studied MBA in marketing are placed in communication industries as only a few traditional companies are interested in MBA marketing students. I wouldn’t say students do not get placed in these kinds of industries but the placement rate for this particular category is low.

To sum up, at MICA the curriculum is great, the faculty is great and the placements are commendable. So if you don’t have any problem as to where you get placed, take admission in MICA with closed eyes.