What is the way to get through MICA Ahmedabad?

Assuming that you are either getting admission in MICA for either MBA Marketing (PGDM-C) or CCC. The PGDM-C is the normal 2 year MBA Marketing course while the other one (CCC) is a crafting creative communication course for 2 years. The later one is a course specifically designed for anyone who wishes to pursue a career in advertising, branding, copywriting or direction.

Let’s begin by mentioning a little more details about both the courses and their respective admission processes:

PGDM-C/MBA

• To get yourself admitted into MICA for this particular course, you will have to appear for an examination called MICAT. 
• This entrance exam tests you on your verbal ability, quantitative ability, logical reasoning, and data interpretation, convergent and divergent thinking, along with your writing abilities and creativity. 
• Apart from MICAT, you are also required to appear for CAT/XAT/GMAT. After qualifying, you will be required to undergo a series of group exercises and personal interviews; the weightage of whose is as follows:
  • MICAT: 20%
  • CAT/XAT/GMAT: 20%
  • GE+PI: 60%

MICAT: The psychometric testis a compulsory test to be cleared for passing the MICAT. The important point to be noted here is that there are no right or wrong answers to this test. All questions must be attempted and there has to be an overall display of stability and sanity.

There are other sections in the test as well, such as verbal, quant, and Irdi. They are similar to CAT but just slightly easier. Little CAT preparation would be enough.

Convergent and divergent section deals with all the questions category from CAT. You need to be reading the newspapers regularly to do well in this section. It deals with current affairs and everything about marketing, branding and creativity.

GE focuses on initiating your and showcasing your leadership skills. Do not become very aggressive and focus on taking up a role and doing it well. Some institutes might not conduct GE but MICA does.

For the PI, make sure your SOP is extensively written. Be a storyteller about your journey. Brush up your general knowledge and read about the recent trends. Research about the subject you are willing to take, questions will be arised from them. Lastly be confident and honest about yourself.