MICA and XIMB are both well-respected business schools in India that offer a high return on investment (ROI) to their students. Both schools have a good track record of placing their graduates in well-paying, strategic positions.
MICA, in particular, has a reputation for its strong focus on strategic marketing and communication. The school has a high fee structure, but this is offset by the strong career prospects it offers its graduates. In 2022, MICA recorded a 100% placement rate, with more than 70 companies participating in the recruitment process. The average package offered was INR 19 LPA, and the highest package was INR 57.51 LPA. The IT/ITES sector emerged as the top sector for MICA graduates, with popular job roles including Business Analyst, Marketing Specialist, Product Manager, and Brand Strategist.
XIMB also boasts a strong placement record, with 100% of its 2022 graduating class being placed. The average package offered during XIMB placements in 2022 was INR 17.54 LPA, and the highest package was INR 32.21 LPA. The school is highly ranked and has a good reputation for its MBA program. XIMB MBA fees include course fees, IT expenses, alumni fees, refundable caution deposits, development funds, and course materials. Hostel fees and mess charges are extra.
Both MICA and XIMB have a great reputation for their career placements. MICA is known for its strong focus on strategic marketing and communication and XIMB is known for its strong MBA program and high ROI. MICA average package is INR 19 LPA and XIMB average package is INR 17.54 LPA. Both institutes have a 100% placement rate and a good reputation.
No, MICA as an institution does not offer financial aid. However, once you get selected in Mica you will get a detailed document describing the banks they have tie-ups with and also information about the interest rate, loan period, documents, etc. For e.g. you can get a collateral-free loan from the State Bank of India, Bhopal (Ahmedabad) against your offer letter from MICA. The institution will assist you in getting a loan.
Also, your placement will be sufficient to pay back your loan. Having said that, there is a certain ceiling cap on the loan amount. One of my friends who took admission at MICA in 2011, applied for an education loan at SBI. The fee was 12 lakhs and SBI capped the loan amount at 10 lakhs. The current fee for PGDM at MICA is 21 lakhs. I am unaware of the exact loan amount cap that SBI has now but it will be somewhere between 15-18 lakhs.
You can call the financial aid department at MICA for the details or you can directly call SBI to know the exact cap amount.
Rest assured, lack of funds shouldn’t be a concern of any kind at MICA.
Yes, MICA is great for MBA if you are looking to be employed in communication-led industries such as media, advertising, digital marketing, consumer behavior, etc. But I wouldn’t recommend MICA, if you are looking for a traditional MBA that places you into marketing etc in traditional industries. MICA is a specialized MBA combining creative thinking and ideation with business management.
Many of my friends who have studied MBA in marketing are placed in communication industries as only a few traditional companies are interested in MBA marketing students. I wouldn’t say students do not get placed in these kinds of industries but the placement rate for this particular category is low.
To sum up, at MICA the curriculum is great, the faculty is great and the placements are commendable. So if you don’t have any problem as to where you get placed, take admission in MICA with closed eyes.
To get shortlisted for PGDMC course offered by MICA, Ahmedabad you need to clear MICAT and the GE round. The interview round is crucial for the final selection. During the interview, you need to convince the panelists that you are a good fit for MICA. Explain how your academic background helps you to fit in at MICA.
For, PGDMC at MICA, there is no such ideal undergraduate discipline. PGDMC includes students from varied backgrounds.
MICA offers four basic specializations in Marketing- Account Planning (Advertising Management, Media Management, Brand Management, and Market Research.
One of my close friends went to MICA to study Account Planning. She had to change her major to Market Research because she missed some core classes in Account Planning. However, she got a good job with a Media company as a Brand Manager.
Now coming back to your question, the kind of job profiles you can expect as a graduate in marketing are as follows:
To know about the placement statistics, you can visit the official website. Hope this answer was informative.
Instead of looking at a NID or MICA, you must look for a more convenient B school. Strategic marketing as a core function is offered after about 10 years of work in this field. Even though everyone might think that you've been prepared for "strategy" in 2 years in school.
A colleague of mine had an incident in an interview where he refused somebody who after 3 years of employment did not want to perform, as he was in strategy. It's not devaluation, but realistic.
The main purpose of the MICA program is to train business managers for the creative industry. During the NID program, innovative design professionals are to be produced.
From MICA, a number of alumni have pursued careers in the arts or entrepreneurship. Here listing some I am aware of.
Moreover, many MICANs have founded and are leading successful communications businesses in their areas of expertise. For example, TING, Culture Opus, and so on.
When evaluating MBA programs in Marketing, there are numerous options available for consideration. However, one of the top choices is MICA (Mudra Institute of Communications, Ahmedabad). MICA is considered a premier institution for Marketing and Communications management education in India and is known for its strong industry connections and diverse student body. Additionally, MICA's curriculum is designed to be industry-relevant and prepares students for a career in marketing and communications.
Another good option for MBA in Marketing is IMT Ghaziabad. The institution has a good reputation for its MBA program and offers a diverse student body and a strong faculty. Additionally, the curriculum is designed to be industry-relevant, and the institution has a good reputation for its placement opportunities.
SIBM Pune is also a good option for MBA in Marketing. The institution has a strong reputation for its MBA program and offers a diverse student body and a strong faculty. Additionally, the curriculum is designed to be industry-relevant, and the institution has a good reputation for its placement opportunities. It can be placed on the same terms as IMT Ghaziabad for Marketing.
It's important to note that these are just a few examples of MBA programs in Marketing, and there are many other institutions that offer strong programs as well. It's essential to research different programs and institutions to find the one that best fits your career goals and preferences.
If you are looking for a college with a strong faculty pool, it's worth noting that MICA's faculty pool is better. Their faculty members have done impressive research work, and they've had CXO-level professionals from FMCG, FMCD, Advertising, and BFSI sectors take classes as visiting faculty and guest industry lecturers.
Both MICA and NMIMS have extremely strong alumni networks with alumni in impressive positions and careers. However, if you are interested in marketing specifically, MICA's alumni may be more advantageous as they have traditionally dominated this field.
Regarding placements, NMIMS has a slight advantage in terms of median and average packages. However, it's important to consider that the profiles that come to each college are different. While MICA is well-represented in other sectors, they haven't had consulting companies on campus, while NMIMS has been lagging in Advertising.
The fee and ROI are similar for both colleges, and they have similar student pools. However, a key differentiator is Campus Life. MICA has one of the most beautiful campuses in India, spread across 19 acres with over 3000 trees and well-maintained. In contrast, NMIMS is a typical 7-floor conglomerate office with zero foot space outside the building, and students do not live on campus.
These were essential parameters that mattered to the person who conducted the research, and they ended up selecting MICA over NMIMS. If these factors are important to you, then MICA might be the better choice for you too.
There are several factors that you should consider before deciding on a business school. Fee is one of them; though the fees you pay at any business school is not directly equivalent to the average package offered, so keep that in mind before making any decision.
Now, Management schools generally increase their annual fees by 10 to 20% every two years. For instance, in the year 2018, MICA increased their fees from Rs 16.5 lakhs to 18.5 lakhs and then last year, they increased it again to Rs 20 lakhs. Similarly, SIBM Pune increased their fees by 20 % in the year 2018. Thus, bear in mind that most business schools change their fee structure annually or bi-annually while it is a deciding factor, it is also highly common.
Tabulated below are the recent fee structure and average salary offered by the institutes:
Institute Name |
Fee Structure |
Average Salary |
MICA |
21 LPA |
13.9 LPA |
SIBM Pune |
18.8 LPA |
20.14 LPA |
IIM Shillong |
10 LPA |
18.76 LPA |
Comparison:
MICA is an excellent college with a unique structure; people are creative and innovative there. The college will definitely help you grow and will offer you a very different and unique experience, unlike a traditional management school. While it is a good and upcoming college; it has to work to match up to management colleges like SIBM Pune and IIM Shillong.