Whether a program is worth it or not depends on what you want from it. So I will try my best to answer this question generally. Let’s consider some scenarios and see where the Digital Marketing and Social Media strategy program is beneficial and where it’s not.
My personal opinion is that specialized institutes are way better than IIMs to start a career in Digital Marketing. Rest is your choice.
The question should be which one is better for me. Because one course might be good for you but not for others while the same course might be good for others but not for you. So check what you want from the course and then decide which one is best for you.
If you are just passionate about digital marketing and are serious about working in an organization for the same, then the MICA program is the best one for you.
But if you want to broaden your options and look everywhere at once, then IIM Raipur is a good choice for you. It’s a good choice because
IIM Raipur is however not a probable option if you are just into digital marketing. This is because it’s not definite if the placement opportunities offered by the visiting companies match your interests. So make a choice after thorough research and thinking.
The EGMP or Executive General Management Program aims at providing comprehensive knowledge of business that helps managers enhance their decision-making skills.
Suitability
The course is suitable for those who
The course is eligible for people with a minimum experience of a year only. You will get the chance to interact with professors/alumni and peers from various sectors. The best EGMP program is offered by IIM Bangalore.
Only you can provide a better answer than anyone else. When a program or course is held, the goal is usually to provide information and knowledge about the subject. If you are interested in Digital Marketing and want to learn more about it, you can enroll in Executive Certificate Programme in Digital Marketing from IIM KASHIPUR Talentedge.
However, you are aware that everything is available on YouTube and Google. So you can learn from social media platforms as well. Essentially, what happens in these courses is either some practical or guidance by mentors or instructors, which is fine, but it should be tailored to your needs and budget. If you believe it will be too expensive, you can switch to YouTube Digital Marketing Videos or online lessons.
Both the certification courses PMP and SSGB fall under the Operations domain yet are very different in reality.
PMP: This course facilitates handling and delivering projects efficiently and quickly. If you are interested in Project Management, the best option is the Project Management Professional (PMP) certification which is affiliated with Project Management Institute, PMI, USA. It
also provides PDUs.
SSBM: This course facilitates proper optimization of business processes, minimizing waste and time wastage. If you are interested in the Six Sigma Green Belt (SSGB), then Indian Statistical Institute (ISI) Kolkata is the best option available. Some even think ISI Pune is good yet I will recommend you to go for Kolkata itself.
Rather than inquiring about the worth of a course, one should analyze whether the course is suitable for them or not. Your preference should be a priority not the worth of the course.
That being said, Executive MBA programs are suitable for
If you don’t belong to any of these 2 categories, then the course is of no real value for you. This is because this program is far sighted and focuses on managerial elements like Organization and Strategies. Unless you are a consultant or a top manager this knowledge will be of little use. So go for it once you belong to one of the two categories only.
No, I wouldn’t recommend you apply for a PGPX course at IIM A B or C if you have completed a part-time MBA from IIM Lucknow. The reason is the huge overlap of electives in almost all the programs offered at IIMs. Leaving a few courses most of which are repeated in all the programs be it part-time or full-time.
Towards the end of the course, you might end up spending a hefty fee and lots of time and yet not learning anything new. If anything you might just get placed at a better firm. But that too will be useless if you are unable to harness the acquired knowledge and skills in the open market. The question is if your job will be worth your year lost, your lost opportunities, and 25-30 lakhs of loan.
Still, if you want to pursue the course go for a top MBA course abroad. That might make a difference in your resume and job prospects.
There are two scenarios for product management
The fact is no matter what your skills are, this industry is biased towards MBA. So the final decision should depend on what you are going for.
Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes.
They have no real value in real life or the corporate world.
They won’t be very useful if you want to learn.
They add no value to your CV
You will not be considered alumni of the institute
So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV.