Getting certified from any IIM in any course is definitely an achievement. But the selection process is not easy and requires more time and effort than you think. If you want to get a digital marketing certification from IIM Calcutta, you should have the proper knowledge to crack its entrance exams. Also, you should be confident to excel in the industry. Only then is the certification worth it.
If you are unable to make it into IIM don’t go for any other Institute for pursuing a digital marketing course. The reasons for this are:
Colleges offer digital marketing courses for a minimum of 2-3 years. This is unnecessary as digital marketing courses can be completed within 3-6 months
Colleges offer these courses are high fees whereas you can learn the course from an industry expert for less than half of the actual fees
Colleges focus more on theoretical knowledge. Whereas a course like digital marketing requires a more practical approach. This can be made possible only through an industry expert.
MBA colleges do not guarantee placements.
So we can say that a digital marketing course from IIM is not as valuable as one you can get from a Digital Marketing institute. The high fees, duration, and lack of placements don’t make it worth spending so much time on.
IIM Kozhikode does not offer any specialization degree. It offers a General Management or PGDM (Post Graduate Diploma in Management). This is somewhat equivalent to an MBA. It doesn’t offer specific PGDM in Operations, Finance, HR, etc.
A variety of electives are offered in the second year. You may choose these on the basis of your interests and the career you wish to pursue.
The area offers a list of elective courses in which the students choose to have a career in the human resource field or develop their people management competency. Some elective courses are as follows:
Legal Aspects of HRM
Strategic HRM
Some Recent OB Inputs for Enhancing Employee Performance and Humanistic Orientation in Workplace
Compensation and Rewards Management
Performance Management
Leadership: Applied, Conceptual and Evolving
Discovering Self
Negotiations & Conflicts Resolution
Management Consulting: Profession and Practice
Managing Creativity
Organization Change and Development
Recruitment & Selection
Honestly, IIM Kozhikode is not a good option for HR. IIM Ranchi or SCMHRD are better options for the same.
If you are already PMP certified then pursuing Project Management course of IIM Kozhikode will not add much value to your experience. This is because
Firstly the course is for professionals who are interested in acquiring the PMP and CAPM certification. Since you are a PMP certified professional, it means that you are an experienced professional too. So this course will add no value.
Secondly, the objective of the course is to impart real-time work experience, and understand the principles of project management. As a PMP you already have these skills.
If you want IIMs title for your CV then go for it. But know that you won’t learn anything new from it.