Prof (Dr.) Bharat Bhushan Singh is the Director of Vishwa Vishwani Institute of Systems & Management. He is a Professor of Marketing & Strategy and is a Doctorate in Management from OU. He has 16 years of industry experience in various organizations and 14 years of teaching experience. He has taught at Malla Reddy Inst. of Management, ICFAI University, and Loyola College Hyderabad. He is a Qualified Management Professor, trained at IIMK, IIT Bombay, and IIMA in management teaching and research. He is a case teacher, trained by Harvard Publishers at IIM Ahmedabad. He has presented papers at various national and international conferences, and published papers in multiple journals of repute. His areas of research are services management, and consumer behavior. Prof. Bharat is a qualified Independent Director from Indian Institute of Corporate Affairs (IICA). He is an active member of Hyderabad Management Association and a practicing Graphologist. Prof. Bharat is an avid reader who loves to read fiction, literature, biographies, and his hobbies include traveling, sightseeing, and sports. He has Authored Two Books; The Code of Success and Winning Campus Placements. He Believes that “We are Born to Tough Jobs; Expect Challenges”

VVISM

What is the latest program that you have been offering in your institute/dept. in recent years?

“Programs offered in recent years are industry-focused and aligned with the industry trends”

We are an industry-focused institute and our program is aligned with changing needs of the Industry. Our Program addresses the changing needs of the Industry. Vishwa Vishwani has added new electives in emerging areas i.e. Hospital Administration, Agri-Business Management, and planning to offer various certification programs in Financial markets in collaboration with NSE Academy, through its state-of-the-art NSE Certified Finance Labs.

What are the factors that make this program the best for the students to opt for?

“This program is best because it is student-centric and industry-oriented”

Students must understand that they are in a hyperactive economy with disruption, as the order of the day. The industry needs agile and focused managers who are exposed to such uncertainties and challenges. The entire program delivery is students centric, the pedagogy, are activity based with strong industry connections that enables a smooth transition from campus to corporate. 

What is your take on the New Education Policy?

“New Education Policy is futuristic as it is skill-based and industry-oriented”

New Education Policy (NEP 2020) is holistic and futuristic. The credit bank, Multidisciplinary approach, and flexible learning are some of the path-breaking initiatives that will energies the education sector. Emphasis on collaboration among educational institutions and making the education more skill-based will be a game changer for learners and will bring a paradigm shift in how the education was being conceived, delivered, and received.

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What are some valuable insights of the program that you are offering at your institute/dept. that align with the latest educational policy?

“My institute’s Program is aligned with the latest educational policy as it is totally practical and application based”

Well, the new education policy emphasizes more skills rather than knowledge. Here at Vishwa Vishwani, our PGDM program is more industry-focused, and teaching learning is designed to provide more application and practical aspects. Further emphasis is more on improving their managerial skills by subjecting them to more activity-based teaching. Adding S.E.E.D (Students Engagement for Exposure and Development) is a unique outbound learning program in line with Harvard’s Field and ISB SEAL program where students are exposed to the real-time market scenarios for practical training in market research, decision making, and customer handling. 

How does the program ensure that students are being prepared for the future post-pandemic corporate culture?

“Programs teach students to handle the uncertainties and complexities on a daily basis”

Well, the program is oriented in such a way, that students are made to handle uncertainties and complexities on a daily basis. For example, students are subjected to disruptions in their schedule and trained to be flexible and proactive to meet the challenges. They are subjected to all the modern tools to engage, learn and deliver. Vishwa Vishwani is a digital campus and operates on a 24x7 working model. Teaching learning happens on a flexible, hybrid, and, both synchronous and asynchronous method. Students are groomed to be tech savvy to adjust to the demanding corporate world. 

What are your views on the future of education in the rapid trend of technological addition in every course curriculum?

“Future course would be accessible by anyone, anywhere and at anytime”

Education will become more practical, skill-based, and flexible enabling learners to access learning, from anywhere and at any time. Skills will rule the education world. Since technology will be disrupting and dominating the education sector, there will be more tech integration in education in the form of digital learning, remote learning, and flexible learning. Rapid technological advancement will force learners to skill themselves at each stage of their career and hence lifelong learning will be the key to remaining relevant. Learning resources will be abundant but validating and structuring information for use will be a great challenge. Campus libraries will have to re-imagine themselves to cater to the need of digital natives who will throng the campuses, immune to reading books but accessing all their needs on that tiny Personal Digital Assistants (PDA), digital devices i.e. Tablet/smart phones, etc.

What were the challenges that you faced while inculcating the new program in your curriculum?

“Finding a passionate teacher was the biggest challenge while inculcating the new program in curriculum”

The biggest challenge was finding passionate teachers who will drive learning in our campus and during outbound activities. Another challenge was of convincing existing faculties on the need to adapt to the new methods of teaching. Teachers abhor engaging students online and they found embracing digital tools a little challenging. It made Vishwa Vishwani to initiate series of FDPs to train the teachers to handle new programs. 

What key factors are being considered while adding a new course?

“In our Flagship PGDM program, industry need is the most important key factors”

Well, the key factors being considered while adding a new course to our flagship PGDM Program are, industry needs, Job opportunities for students, learners' interests, and opinions from industry experts. Vishwa Vishwani has an experienced Board of Studies which advices on new and emerging areas that need to be added to our PGDM Program.

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What are the new-age students' Internships/Projects that are being planned for students?

“Students are provided internships in the tech-based start-ups”

New age internships for students are all about engaging students in multiple projects and exposing them to multiple internship activities. Students are being groomed to intern more with tech-based startups and do projects in emerging areas such as Fintech, Agri-Business Management, Healthcare Management, Pharma Management and engage in problem-solving using deep tech i.e. AI, ML. DL etc.