BMM Full Form is Bachelor Mass Media. BMM course deals with various elements of mass media that includes Print, Digital, Broadcast along with Marketing, Writing, Sales. BMM syllabus is divided into 6 semesters.
Check: BMM Course Details
BMM Syllabus contains subjects like Media Studies, Print studies, Media Psychology, English, Public Relations etc. There are various courses related to Journalism and Mass Media. Students can study BJMC syllabus which focuses on journalism and mass communication, BMC Syllabus which focuses on media communication, BA Mass Communication Syllabus which focuses on theoretical parts of Mass Communication.
Mumbai University is one of the best colleges in India that provides BMM courses. BMM Syllabus in Mumbai University is one of the best in India.
Table of Content
BMM Syllabus
| Semester 1 | |
|---|---|
| Effective Communication Skills | Fundamentals of Mass Communication |
| Introduction to Economics | Introduction to Sociology |
| Introduction to Computers | Landmarks to 20th Century World History |
| Semester 2 | |
| Introduction to Media Psychology | Political Concepts and the Indian Political System |
| Effective Communication Skills II | Introduction to Literature |
| Principles of Marketing | Principles of Management |
| Semester 3 | |
| Introduction to Public Relations | Introduction to Media Studies |
| Introduction to Creative Writing | Introduction to Culture Studies |
| Understanding Cinema | Advanced Computers |
| Semester 4 | |
| Print Production and Photography | Radio and Television |
| Introduction to Advertising | Introduction to Journalism |
| Mass Media Research | Organisational Behaviour |
| Semester 5 (Specialisation in Advertising) | Semester 5 (Specialisation in Journalism) |
| Copywriting | Reporting |
| Brand building | Indian Regional Journalism |
| Advertising in Contemporary society | Journalism and Public Opinion |
| Consumer Behaviour | Editing |
| Media planning & buying | Features & Opinion |
| Advertising design (Project paper) | News Paper and Magazine Making (Project Paper) |
| Semester 6 (Specialisation in Advertising) | Semester 6 (Specialisation in Journalism) |
| Advertising & Marketing Research | Business & Magazine Journalism |
| Principles & Practice of Direct Marketing | Internet & Issues in Global Media |
| Agency Management | Broadcast Journalism |
| Financial Management for Marketing & Advertising | Press Laws & Ethics |
| Contemporary issues | Contemporary Issues |
| Legal Environment & Advertising Ethics (Law) | News Media Management |
| Digital media | Digital Media |
BMM Semester Wise Syllabus
BMM syllabus contains 6 semesters. The semester wise subjects of BMM are mentioned below:
BMM Semester 1 Subjects
- Effective Communication Skills
- Fundamentals of Mass Communication
- Introduction to Economics
- Introduction to Sociology
- Introduction to Computers
- Landmarks to 20th Century World History
BMM Semester 2 Subjects
- Introduction to Media Psychology
- Political Concepts and the Indian Political System
- Effective Communication Skills II
- Introduction to Literature
- Principles of Marketing
- Principles of Management
BMM Semester 3 Subjects
- Introduction to Public Relations
- Introduction to Media Studies
- Introduction to Creative Writing
- Introduction to Culture Studies
- Understanding Cinema
- Advanced Computers
BMM Semester 4 Subjects
- Print Production and Photography
- Radio and Television
- Introduction to Advertising
- Introduction to Journalism
- Mass Media Research
- Organisational Behaviour
BMM Semester 5 Subjects
- Reporting
- Indian Regional Journalism
- Journalism and Public Opinion
- Editing
- Features & Opinion
- News Paper and Magazine Making (Project Paper)
BMM Semester 6 Subjects
- Business & Magazine Journalism
- Internet & Issues in Global Media
- Broadcast Journalism
- Press Laws & Ethics
- Contemporary Issues
- News Media Management
- Digital Media
BMM Subjects in Detail
| BMM Subject | Details |
|---|---|
| Fundamentals of Mass Communication | The aim is to introduce the students to communication models and expose them to the various aspects of Mass Communication to develop a critical understanding of Mass Media and its potential & application. |
| Principles of Management and Marketing | The aim is to provide an introduction to the fundamentals of management and marketing to the students. |
| Introduction to Creative Writing | The main objective of this paper is to encourage students to read stories, poems, plays that will help them to develop their writing and analytical skills, and acquaint students with basic concepts in literary writing. |
| Introduction to Public Relations | The objective of this course is to introduce the subject of public relations to the student and help understand its importance and the function it plays in society. It helps to equip students with the basic tools of public relations and give them an overall understanding of the subject. |
| Introduction to Media Studies | The main aim is to expose students to the well-developed body of media theory and analysis and to impart the required analytical skills that will allow them to view the media critically. |
| Introduction to Journalism | The main aim of this course is to give an understanding of the history and development of journalism in the global and the Indian context to the students and introduce students to concepts related to news and journalistic practice. |
| Copywriting | Main objective of this course is to familiarise the students with the concept of copywriting as a medium of selling through writing and to develop writing skills to train students to generate and express ideas effectively. |
| Effective Communication Skills | Reading, Writing, Editing & Summarising, Oral Communication, An Introduction to Logic, etc. |
| Introduction to Creative Writing | A Brief Introduction to Creative Writing, Formal structure of the short story, Formal aspects of Poetry, Formal aspects of Drama, Publication Aspects, Scripting, Screenplay, and dialogue writing focusing on Writing for the internet, Film Review, Book Review, etc. |
| Media Studies | Introduction to Media Studies, Media Studies as an Interdisciplinary Approach, Early Effects Theories, Limited Effects Theories, Cultural and Critical Theories, Media and Society, Introduction to Audience Theory, etc. |
| Advanced Computers | Web Designing, Video Production, Computer Animation, etc |
| Print Production and Photography | Basic Principles, Camera, Basic Photography, Colour photography, Concepts of composition, Movements in Art and photography, Print Production, etc. |
| Mass Media Research | Introduction to Research concepts, Steps in conducting research, Statistical procedure - Mean, median, mode, standard deviation and correlation, Application of research in mass media, Content analysis - Definition and uses, steps, limitations, Research in print media, Research in Advertising, Research in Public Relations, Mass media Research and the Internet, Research in Media Effects, etc |
| Media Planning and Buying | Media planning, Sources of media research, Media timing, Comparing and Evaluating continuity of media options/choices, Deciding the ideal media mix, Media buying and negotiation, Competitive media expenditure analysis, Scheduling and budgeting allocation Media audit, etc. |
BMM Projects
The projects in BMM Syllabus helps students to understand the ground reality in the field of mass media and advertising. Students get the scope to become experts in their field. BMM projects are present in all semesters although it also depends on the college.
- Assessing hazards of biassed news outlets
- Government control and freedom of the press
- Impact of social media campaigns in politics
- Mass media and its impact on the cognitive abilities of the student
- Radio in the age of social media
- Attention span in the digital age
BMM Books
| Name of the Books | Authors |
|---|---|
| Introduction to Mass Communication | Stanley J Baran |
| A Social History of the Media | Briggs and Burke |
| Encyclopaedia of War Journalism | Mitchel Roth |
| Technology and Social Change | Kelly Nellis |
| Corporate Media and the Threat to Democracy | Robert McChesney |
Courses Useful for Bachelor of Mass Media Students
BMM Syllabus: FAQs
Ques. What subjects are in BMM?
Ans. BMM Subjects are mentioned below:
- Research Methodologies
- Principles of Management and Marketing
- Corporate Communication
- Editing and Copywriting
- Mass Media and Society/Culture
- Public Relations
- History of Radio, Production and Recording Process
- Digital Marketing
- Media and Advertising
Ques. Is there maths in BMM?
Ans. Mathematics is not a part of BMM Syllabus
Ques. Can I do BMM after 12th?
Ans. Students can do BMM after 12 since this is a bachelor level degree program.
Ques. Can I do BMM after 10th?
Ans. No, it is not possible to do BMM after class 10. But students can do BMM after class 12th.
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