Bachelor of Science [B.S] [Marketing] From Winston Salem State University

The major in marketing prepares students for careers in marketing, an essential function of any business organization that seeks to make a profit, or serves a social function as a non-profit organization. The marketing function is crucial in both domestic and global markets. It begins with understanding the wants and desires of prospective/target customers and assists the firm in developing innovative and competitive offerings that will deliver customer satisfaction. This is accomplished by the design of pricing, distribution, and promotion strategies related to the firm?s branded offerings.

Once students have already completed the business core and the common marketing core, they have the choice of two pathways, designed to offer customization based on individual career aspirations. One pathway is focused on corporate marketing management and modern consumer analytics, and the other is primarily designed to reflect new venture creation, innovation, and small business marketing. Throughout the major, emphasis is placed on a broad scope of academic disciplines for students to develop an understanding and appreciation of the business world and its relationship to a global economy and society. The curricula also provide a sound background for those that aspire to further graduate studies in business and related areas.