Bachelor of Business Administration [B.B.A] [Marketing] From Washburn University

Through proper selection of courses, you can prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management, and/or retail management.

• Conduct and present a comprehensive consumer behavior audit;
• Analyze a company?s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning;
• Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods;
• Develop a marketing research plan and defend its procedural soundness;
• Demonstrate an understanding of the stages of the sales process and the way these stages are implemented; and
• Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries.