Bachelor of Science [B.S] [Marketing] From Concordia University - Wisconsin

When you earn your bachelor of degree from Concordia University, you?ll be able to market yourself to your future company. This program covers a lot of ground, from consumer audiences and their needs to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion. You?ll study public relations ? how it's used to promote and manage public perception ? as well as basic advertising campaign strategies like copy, visualization, and layout. You?ll learn the difference between business-to-business and business-to-consumer operations. The program also covers the digital landscape, teaching the ins and outs of web design and maintenance, and the impact of E-commerce on marketing. You?ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.