Bachelor of Arts [B.A] [Mass Communication] From Sam Houston State University

There are five MCOM degree plans or emphases: Multi-Platform Journalism, Broadcast Production, Film, Public Relations & Advertising, and Agricultural Communication. Graduates can enter a variety of fields, including but not limited to video production, print and television news, broadcast and cable sales, media management, advertising, digital media production, promotions/public relations, and corporate media. In addition, students may supplement their degrees with educational requirements that allow them to become certified media-specialists in public school systems with a concentration in Mass Communication Teaching. Students are encouraged to take advantage of the MCOM Department?s internship program.

Mission

The mission of the Department of Mass Communication is to acquire, synthesize, and disseminate knowledge related to print, broadcast, cable, online, and other forms of electronic communication for the purpose of producing media literate, socially aware, professionally competent graduates.

Program emphasis is on the preparation of ethical and technologically proficient communication professionals who are capable of making a positive impact on their environment and on society. Our graduates will acquire the skills for today?s media marketplace and also develop the broader, theoretical background for:

• Negotiating convergence in the communication fields;
• Communicating with and servicing diverse populations;
• Understanding the economic and political pressures on professional integrity; and
• Intelligently assessing and interpreting unfolding events in a media saturated experience.