Bachelor of Business Administration [B.B.A] [Marketing] From Sam Houston State University

If commercials, ads in apps, and billboards are what come to mind when you think of ?marketing,? that?s only scratching the surface. Marketing encompasses everything from developing a product/service/idea and deciding its price to determining where to sell it, how to get it there, and what it should look like on the shelf. But there?s more: the marketing field also includes brand management, market research, and analysis of data related to business decisions. Of course, advertising, sales, and social media play a part in marketing too, along with so much more.
Whether you see yourself as creative or analytical, or a mixture of both, the Bachelor of Business Administration in marketing from Sam Houston State University will prepare you to work in all aspects of the marketing process.