B.S Marketing at University Of Dayton, Dayton Fees, Entry Requirement & Application Deadline

Bachelor of Science in Business Administration [B.S.B.A.] [Marketing] From University of Dayton

Dayton, OhioLocation
UniversitySchool type
Estd1850established year
10882enrollment
Private (Not for Profit)
Partner [4 Courses]
8.3/10

Bachelor of Science in Business Administration [B.S.B.A.] (Marketing)

4 years
Full Time
On Campus

$46,170/Yr

$46,170 /Yr

A student with a major or minor in Marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as:

  • Purchasing
  • Sales
  • Retailing
  • Brand Management
  • Marketing Research
  • Digital Marketing
  • Social Media Marketing

They likewise focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy, and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled, and competent marketing professionals.

Concentrations in Insight Selling or Digital Marketing
Marketing majors also have the option to earn a concentration in Insight Selling or Digital Marketing. To earn a concentration, majors must select all three of their electives from a required list of marketing courses that focus on sales or digital marketing.  Additionally, students may earn an Insight Selling or Marketing minor.  All concentrations and minors are very attractive to many prospective employers. The marketing program also competes annually in several sales competitions including the National Collegiate Sales Competition. Marketing majors wishing to participate in these competitions apply to be on the UD teams in the fall.

Marketing majors frequently combine their academic studies with either a co-op or internship work experience. General elective credit for such experiences is approved on a case-by-case basis with the criteria being the nature of the experience and its degree of integration into the student's academic program as well as successful completion of internship/co-op preparation activities required by the department.


Tuition Fees

Year1st Year Fees
Tuition Fees$46170 (USD 46170)

Other Expenses

HeadAvg Cost Per Year
Housing$8940 (USD 8940)
Meals$5929 (USD 5929)
Health Insurance$2750 (USD 2750)
Books and supply$1000 (USD 1000)
Total Cost$18619 (USD 18619)

Eligibility & Entry Requirement

Academic Eligibility: 

  • Students must have an official secondary school transcript to get admission.
  • Students required to maintain at least a 3.0 overall GPA.

Language Requirments:

  • Students whose official language is not English are required to submit IELTS or TOEFL scores. 
  • Students are required to submit an SAT or ACT score to be considered for admission. 

International students who currently or will hold a degree from an institution where English is the primary language of instruction, do not need to submit a TOEFL or IELTS score report.


Scores Required

6.5 / 9

Avg. Score in

IELTS

70 / 120

Avg. Score in

TOEFL

50 / 90

Avg. Score in

PTE

21 / 36

Avg. Score in

ACT

105 / 160

Avg. Score in

Duolingo

Scholastic Aptitude Test (SAT). A minimum Reading score of 26 is required for full admission. 

Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
The Kay-Grant Group ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
FormSwift Scholarship ProgramScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeCompany-Sponsored
Next Genius ScholarshipScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
BrokerFish International student scholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
Debesh Kamal ScholarshipScholarship per student$ 1,385/Yr$1,385Level Of StudyBachelorTypeMerit-Based
Hani Zeini ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based


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