Master of Science [M.S] [Sports Management (Sports Administration)] From American Public University

Students also have the flexibility to focus on a specific area of interest including sports administration for aspiring collegiate, community, or high school athletic officials. Concentrations include sports administration for the aspiring collegiate community or high school athletic official; coaching theory and strategy for those interested in leading sports teams; and a general concentration for those interested in business and front-office operations.

The University integrates American Sport Education Program (ASEP) accreditation into various Sports Management and Sports and Health Sciences programs. Students may earn ASEP certifications by completing specified courses without having to complete an entire degree program.

Degree Program Objectives

In addition to the institutional and degree level learning outcomes objectives, this degree also seeks the following specific learning outcomes of its graduates. With reference to each of the respective areas of sports management, graduates in this degree program will be able to:

-Apply management theory and managerial leadership concepts to contemporary sports industry practices.

-Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise.

-Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society.

-Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.

-Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization.