Bachelor [Advertising and Digital Marketing] From York College of Pennsylvania

The Bachelor of Business Administration (B.B.A.) with a concentration in Advertising and Digital Marketing is designed to prepare students for careers in the field of mass media promotion.? This concentration places special focus and emphasis on the rapidly expanding opportunities for careers utilizing social media and the Internet as commercial communication media.? In today?s market almost every business has a presence both on the web and on social media.? This major helps to develop a skill set of value across the entire range of businesses and organizations.

Students will learn from experienced faculty the skills necessary to develop advertising and digital marketing strategies, content development and ad production.

Graduates will be able to pursue careers in the field of mass media promotion, such as advertising account executive, digital marketer and social media marketer