Bachelor of Science in Business Administration [B.S.B.A] [Marketing] From King's College

The Bachelor of Science in Business Administration (B.S.B.A.) degree with a major in Marketing is designed to provide an understanding of business and marketing concepts within the context of a varied curriculum. The primary objective is the development of analytical and communication skills and a detailed understanding of the different aspects of the field of marketing and marketing's role in business. The Marketing Major is specifically intended to prepare students for entry-level positions in advertising, brand management, media, marketing research, retail management, fashion merchandising, event planning, social media/internet marketing, sports marketing, and professional sales.