Bachelor of Arts [B.A] [Business Studies with Marketing] From Bournemouth University

WhatÕs more, as this course is accredited by the Chartered Management Institute (CMI), youÕll not only graduate with a degree in Business Studies with Marketing, but receive aÊCMI leadership and management qualificationÊtoo.

OurÊBusiness Studies with MarketingÊpathway will develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing plans.

Your curriculum, taught by highly qualified lecturers and industry-savvy practitioners, will be peppered with numerous networking events and compelling talks held by guest speakers from a variety of business disciplines. Plus thereÕs the possibility of travel in year two, as you can study the second semester at one of BUÕs international partner institutions, currently in Canada, Finland, France, Germany, Spain, Sweden, Turkey and the United States.

A 30-week period in industry will help to season your CV in year three, giving you essential real world experience, placing your theory and skills into practice, and harvesting a network of professional contactsÊÐÊall vital for successfully launching your career.

You'll apply to Business Studies (N100) and then in your second year, you can choose to carry on with the broadÊBusiness StudiesÊroute or choose one of our specialist pathways which include:

• Business Studies with Economics
• Business Studies with Enterprise
• Business Studies with Finance
• Business Studies with Human Resource Management
• Business Studies with Marketing
• Business Studies with Operations & Project Management
• International Business Studies.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.