Why is it that MBA coaching classes always suggest joining new IIMs (including IIM Shillong) over other top colleges like NITIE, MDI, NM, etc.? Do they have any ulterior motive behind this?

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Apala Mishra Posted On - Jan 27, 2023
IIM Shillong

It is likely that the institute you are considering wants to increase the number of its students who are accepted into the Indian Institutes of Management (IIMs) because the IIM brand holds a lot of value in the eyes of prospective students. However, it is important to do your own research about the institute, especially by talking to current students, to make sure it is the right fit for you. Even if an institute has a high number of students accepted into IIMs, it may not necessarily mean that it is the best option for you. It is always important to consider all of your options and make a decision that is best for you.

IIMs can be a good option for pursuing an MBA for several reasons. First, the tag, which provides support and guidance to newer IIMs, can help ensure that these institutes have a well-tested teaching methodology and offer high-quality education. Additionally, the smaller batch sizes at new IIMs can provide students with more individualized attention and a more personal learning experience. New IIMs may also have decent placements, and they often have the support of the government, which can provide additional resources and stability. 

Furthermore, NITIE (National Institute of Industrial Engineering) is often considered a top choice for operations, but if you are open to making a decision about your field of study after your first year of MBA, new IIMs may be a good bet for you. Overall, it is important to consider all of your options and do thorough research to determine which institute is the best fit for you.

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Megha Deb Posted On - Feb 5, 2021
Studied PGP from Indian Institute of Management Calcutta, (2018)

This answer completely depends on the individual and how they approach a certain situation. I learned from my friend that the coaching classes sometimes send students to certain B-Schools in return of some funding. But it is not advisable, as sometimes they may not turn out appropriate for the students. 

There can be two reasons behind this strategy followed by MBA coaching classes:

  1. Increase the count of IIM converts - It’s not a rare situation where we find IIM institutes sponsoring certain coaching centers with the hope of convincing students to join their newly developed campus. Some people get their commission based on the number of students he/she sends to the tie-up college.
  2. The brand value of IIM - At times, there is a reverse situation where the coaches are trying to convince the students to go for non-IIMs but students prefer the IIMs over anything. The sole reason behind this, the brand reputation of the IIM. 

Therefore, a student should do thorough research before stepping inside any college or university. The brand value doesn’t always add up to the quality of education provided. Thus, a student should make his decision wisely.

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