Should I go for IMT-G or IIT-K for an MBA in marketing?

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Anumita Chatterjee Posted On - Aug 1, 2022
Studied at Indian Institute of Technology, Kanpur (IITK)

You should choose IMT-G for an MBA in Marketing. It offers better placement. More recruiting companies visit the campus placement of IMT. During the 2022 placement drive, more than 130 recruiters took part in the campus placement. Amazon, Adani Wilmar, Cisco, etc. are among the major recruiters to take part in the placement drive. IMT Ghaziabad placements also offer better salary packages. For Marketing, the average CTC is around INR 1.92 LPA.  

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Prateek Ghosh Posted On - Mar 31, 2021
Studied at Indian Institute of Technology, Kanpur

For an MBA in Marketing, IIT-K is a better choice as compared to IMT-G. The table below shows a brief highlight of placement at the institute. 

Particulars

IMT-G

IIT-K

Median Salary

Rs. 12 lakhs

Rs. 11.02 lakhs

No of recruiters

14

20

Highest Salary

Rs. 24 lakhs

Rs. 20 lakhs

ROI:

  • Total investment at IIT K including mess, hostel, expenses of 4 Lakhs for 2 years.
  • Total investment at IMT G including everything of around 4 times the above figure.

Batch size:

  • The average work ex at IIT K is more than that at IMT G and the average percentile of the batch is more than 96% in CAT, much more than that of students at IMT G.
  • Batch size of 50 - 60 in IIT K vs a batch size of 600 - 700 in IMT G. This is a case where the problem might arise during final placements.

Brand name:

  • IMT G is known for MBA in India, no doubt but over the years its brand name has been declining.
  • IIT Kanpur has a greater brand value in comparison as it is internationally recognized.

Overall, IIT K is the potential choice for pursuing MBA in marketing as it is more budget-friendly and has almost the same placement in marketing.

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