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How good is IIM Calcutta for marketing?

PT
Pragya Tripathi Posted On : December 26th, 2022
Studied at Indian Institute of Management Calcutta

You can understand how good is IIM Calcutta for marketing by looking at the following parts:

  • Academics and Faculty:

The marketing stream at IIM Calcutta includes a wide range of courses. It offers several PGPex marketing programs, such as the Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) and the Advanced Program for Marketing Professionals (APMP). IIM Calcutta's marketing group is made up of highly qualified and experienced faculty members.

 

  • Marketing related Clubs and activities:

The Marketing Club at IIM-Calcutta is known as MarC. Its goal is to provide students with firsthand marketing experience through a variety of year-round events, case study competitions, and industry live projects in the areas of strategy, marketing consultancy, branding, and market research. Through guest talks, workshops, and event sponsorships, the club has been proactive in corporate relations and assisting them in connecting with IIM-Calcutta students.

  • Placement in Sales and Marketing:

In 2021, FIITJEE offered the highest CTC in the Sales and Marketing sector: INR. 80 LPA. Despite the fact that finance is IIM Calcutta's core strength. However, marketing is also extremely competitive.

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Which is better IIM Lucknow or IIM Calcutta for marketing? How much do marketing companies care about academics? Does Workex care about academics? What is the package difference?

GT
Gaurav Taneja Posted On : December 20th, 2022
Studied at IIM Lucknow

Despite everything, IIM Calcutta is a much better business school overall than IIM Lucknow, regardless of the field. However, if you do not receive an offer from Calcutta, you may consider Lucknow. Some companies may not shortlist you because there will be candidates with far superior academic credentials. However, this is not a sufficient reason to avoid attending an IIM. You will have numerous opportunities to enhance your CV within the b-school through academic performance, winning b-school competitions (which often leads to a direct PPI), participating in PORs and other extracurricular activities, live projects, and so on.

Regardless of your prior academic performance, you will almost certainly be better off with an MBA from IIM Calcutta or Lucknow than without one, assuming you don't waste the two years in b-school doing nothing.

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Which books do students use in finance at IIM Calcutta?

JS
Jhilmil Sinha Posted On : December 20th, 2022
Having a superhero life, waiting for an arch-rival

The majority of our research is based on case studies and examples. You will be given a book for each finance course, but they are useful for going over theoretical definitions and concepts or practicing problems if you want to gain confidence in a topic. 

There is no single book to recommend for postgraduate studies because there are so many. You can consult the books recommended by Parimal. However, bookish knowledge is not expected to be a postgraduate student's strongest suit.

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Does IIM Calcutta provide any short-term courses?

AR
Arnav Roy Posted On : September 4th, 2023
Lives in Kolkata, West Bengal, India

Yes, IIM Calcutta offers a number of short-term courses to churn out talented managers with excellent leadership skills. These courses are offered in online mode and one does not need to attend the campus personally. It is best suited for experienced individuals who want to further their education or skills.

Executive Programme in Healthcare Management (EPHM)

1 year

Advanced Programme in Strategic Management for Corporate Leaders (APSMCL)

6 months

Executive Programme in General Management (EPGM)

1 year

Executive Programme in Leadership and Management (EPLM)

1 year

Executive Programme on Business Analytics (EPBA)

1 year

Advanced Programme in Data Sciences (APDS)

1 year

Executive Programme in Human Resource Management (EPHRM)

1 year

EdLEAP: Education Leaders' Programme

9 months

Executive Programme in Global Business Management (EPGBM)

1 year

Hope this helps you!

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Can a person graduating from IIMs like LIK and even the new IIMs like Ranchi and Trichy ever catch up to the graduates from ABC and get a similar package?

HN
Hardik Nagar Posted On : January 20th, 2023
Senior Consultant at Oracle (company)

There are three categories in which the answer can be seen:

  • Students who have graduated from IIM LIK can catch up to IIM ABC relatively easily or may end up at the same level by the end of their postgraduate program. IIM Trichy will eventually catch up with IIM LIK, though it may take around 5 years. IIM Ranchi, on the other hand, will take longer to reach the same level.
  • IIM LIK catching up with IIM ABC may take 3-8 years. With the presence of good FMCG/Consulting/Financial Services Companies, a jump or two could bring them to the same level. IIM Trichy and Ranchi will take a very long time to catch up with IIM ABC in this category.
  • The top 10% of students from IIM LIK and IIM ABC evolved as toppers after at least 18 months of hard work. There will be a significant difference between anyone in this category, regardless of whether they are from IIM ABC or LIK. While there may be a difference in starting packages due to the reputation of the institute, it will be made up for in subsequent years. It is not clear how long it will take for students from IIM Trichy or Ranchi to reach this level.
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How safe is it to study at IIM Calcutta?

AJ
Arshit Jain Posted On : December 23rd, 2022
Studied at IIM Calcutta

Despite IIM Calcutta’s fatigue, people appear to support the cause of not allowing other harmless traditions to continue.

And, given the current political propaganda, it is not very safe. It arises from deep internal insecurities in order to maintain the illusion of power. Some seemingly innocuous traditions are problematic and occur on a regular basis. So you have a very safe campus where your sexuality is never mentioned. Then there are those who fight for their cohorts while ignoring their flaws.

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What is the average salary package for an executive MBA in global management from IIM Calcutta?

PM
Praveen Maxter Posted On : December 16th, 2022
Studied at Indian Institute of Technology, Delhi (Graduated 2017)

For a professional who has undertaken IIMs' Executive MBA, their salary varies from about INR 18 lakh per annum reaching up to even INR 90 Lakh per annum or more. However, this answer is definite. To determine the average salary package, however, let’s generalize the question. Salary varies from batch to batch. Also, campus salaries are higher than applying on your own. To analyze salaries, you need to break them up into segments. In the 3 to 4-year segment, the average could be around 15 to 18 lakhs. In the 5 to 8, it would go from 15 to 30 and above 8 years it's specific to your experience and fit. All figures I have quoted are CTC.

So an average salary analysis will not help.

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How academically intense is the MBA at IIM Calcutta?

AS
Anurag Sharma Posted On : December 15th, 2022
PGP-PGDM from Indian Institute of Management Calcutta (Graduated 2019)

The curriculum at MBA Calcutta is pretty intense. This is because the students here are equally talented and tough competition is required to maintain the rigor. Some features that make the curriculum at IIM Calcutta extensive are:

  • Seminars

  • Practicals

  • Laboratory sessions

  • Live projects, simulations and role-play activities

  • Occasionally classes are taught by industry experts from peer schools or from abroad

  • Consistent revision of the course

All these make IIM Calcutta one of the most academically intense institutions in India. The competition here is tough because of the batch size as well as the rigid grading system.

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Does a gap year after graduation affect IIM Calcutta admission?

HK
Himanshu Khurana Posted On : December 15th, 2022
Studied Accounting and Finance (Graduated 2022)

No, usually a gap year does not affect your chances of getting into IIM Calcutta. Your reason for the same should be a genuine one. One of my friends had to take a gap post-graduation due to severe health issues. But she got into IIM Calcutta. When asked about the same during the interview she told them the actual reason. The panel deemed the reason as a genuine one and she got selected. So don’t let a simple gap year demotivate you to the point of giving up on IIM Calcutta. It always gives second chances to talented students. Just make sure your reason is genuine and you are able to justify it during the interview.

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Should I join IIM Indore as a fresher or give a second CAT attempt to convert IIM ABC?

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Tezal Dahiya Posted On : June 26th, 2023

The decision depends on many factors because CAT is a highly competitive exam that requires dedicated preparation. If you think you can manage your CAT preparation along with your job, you can give yourself a second chance while getting familiar with some of the courses that are going to come up in the PGP program. You should use this time to upskill yourself in your field of interest.

ABC is also a bigger brand than IIM Indore, but ultimately, it's the skills that matter in the long run. The PGP program will be rigorous, and you should be mentally prepared to handle it. Additionally, there are no guarantees in life or in CAT, and the selection process involves an element of luck, with the interview round being extremely subjective. I suggest having an honest discussion with yourself and weighing all your options before making a decision.

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