New Delhi: The S P Jain Institute of Management and Research (SPJIMR), located in Mumbai, and Simplilearn have teamed up to provide a Professional certificate programme in Brand Strategy. It is most suitable for business professionals having at least two years of work experience in marketing, sales, or business strategy; however, this is optional.
The course would be delivered online over four months. It will include a capstone project, academic masterclasses, and 50+ hours of live, interactive lectures from SPJIMR experts that are case-based. The attendees will be allowed to participate in a 2-day campus exposure session and are qualified for Executive Alumni status from SPJIMR.
The course will give professionals a comprehensive understanding of many real-world, applicable facets of brand strategy and management. It will allow students to improve their capacity to create and oversee brands focused on consumers that will generate revenue and stable growth.
Additionally, it is advised for founders, entrepreneurs, consultants, and managers in charge of conventional branding campaigns.
Anand Narayanan, Chief Product Officer of Simplilearn, said, "In today's fiercely competitive climate, businesses can survive solely if they can differentiate themselves from their rivals. They should put their efforts into conveying corporate messaging that extends outside the business and creates value by serving a greater good.”
He continued, “To help professionals keep up with the rapidly changing world and develop into capable leaders of tomorrow, we have teamed with the SPJIMR to present a Professional certificate course in brand strategy. This is only the beginning, and we anticipate providing many more top-notch events in the future.”
Dr. Preeta Geroge, Associate Dean and Professor of Economics at SPJIMR, remarked, “Nothing helps a firm develop more than executives and employees who are familiar with their job tasks and can impart information to others engaged with them, those that offer value to an organization are the people who can advance in the corporate sector.
She continued, “We have teamed up with Simplilearn to provide digital economy skills training for a Professional certificate programme in brand strategy to offer professionals and leaders a comprehensive understanding of how to excel in their professional roles and stay a step ahead of the curve in the industry.”
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