New Delhi: Indian Institute of Management Ahmedabad today signed an agreement with Nykaa, to set up the “Nykaa Chair in Consumer Technology”.
Professor Errol D' Souza, Director, IIMA, and Falguni Nayar, IIMA graduate and Founder & CEO, Nykaa, announced the news on the Institute's campus. The Chair has been established for a three-year trial term, with funding provided by the IIMA Endowment Fund.
Speaking about the importance and objective of this Research Chair, Professor Errol D'Souza, Director, IIMA said, "With advancements in technological innovations in the last decade, the nature of technology and its social-economic impact has significantly evolved. Consumer connectedness through virtual and augmented environments and increased usage of digital tools across cultures requires knowledge on aspects of consumer tech innovation. Through our partnership with Nykaa, we aim to work together on finding research solutions to some of the immediate, real-time questions in the consumer tech space. We look forward to bringing on board a talented, research focused individual to take up this position at the institute."
This partnership has been established with the aim of promoting the scientific practice of marketing. The focus will be on research and education that will offer insights into the impact of digital, social, and mobile technologies on business models, customer behavior, and large-scale social change, and AI and machine learning in a disruptive marketplace. will facilitate the inclusion of insight.
The Chair will work closely with students of IIMA and faculty members from Marketing and Information Systems areas. The focus will be on research and education that will:
- promote scientific practice of marketing
- present insights on the impact of digital, social, and mobile technologies on business models, customer behavior, and social changes at large
- facilitate incorporation of AI and machine learning insights in a disrupted marketplace.
- deploy economic and statistical models to measure the role of the Internet and new media on consumer and firm behavior
- understand the privacy-preserving future of digital advertising
IIMA has already established Centres of Excellence in new age areas in technology such as Centre for Digital Transformation (CDT) and Brij Disa Centre for Data Science and Artificial Intelligence (CDSAI). The Chair will also work closely with faculty members associated with these Centres and will enable multi-disciplinary research and generate insights that will help shape strategy, influence policy, and benefit the entire consumer technology sector in India.
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