MICA is famous for its Marketing stream, it is also known as the 'Mecca of Marketing', MICA is counted amongst the foremost institutes for Marketing specializations and offers the Postgraduate Diploma In Management Communications for budding marketers. MICA is a premier management school dedicatedly offering courses in Marketing, Communication, and Creativity. MICA is working towards the development of empathetic leaders, adaptive thinkers and problem-solvers for a rapidly changing world.

Check: MICA Course and Fees

Top Reasons to pursue Marketing from MICA

MICA has focused only on marketing since its inception. MICA has evolved over the years and has widened its canvas from advertising to holistic communication. The detailed reasons for pursuing a Marketing course from MICA are as follows:

  • Guidance of Industry Experts: MICA has a broad marketing study consisting of industry experts and academicians upgrading the course curriculum. MICA has set up an advisory board made of professionals to discuss the course curriculum. It plays a key part in studying the syllabus, suggesting alterations to the syllabus based on several industry trends, understanding the contemporary teaching pedagogy and proposing several alterations. The faculty experts constantly encourage industry engagements through internships, projects and guest lectures.
  • Get Hands-On Experience: Students get hands-on experience in the field of Marketing at MICA. The marketing course of MICA ensures that students get enough exposure to real business cases. Students get to learn how industry experts approach business challenges and find solutions to transform the business scenario altogether. Students are taught to solve 10 industry projects by running live campaigns. 
  • One-on-One Mentoring: MICA offers several opportunities to connect with the trained expert panel and industry experts to provide helpful feedback on every industry project completed by the students. MICA has a good industrial connection that helps its students to get real industrial exposure. Additionally, the institute has its own MICAT is an entrance test conducted by Mudra Institute of Communications, Ahmedabad for admission into PGDM. If you’re preparing for CAT, you should definitely go for MICAT-1. The deadline has been extended, CAT aspirants should not miss this opportunity.
  • Placement at MICA: MICA provides 100% placement assistance and conducts various skill enhancement programs like Soft Skill Training, Aptitude Training, and Personality Development Programs. In MICA placements 2020, the highest domestic salary is offered at INR 32.8 LPA. whereas the average and median domestic packages are offered at INR 13.9 LPA and INR 12 LPA respectively. ​Check: MICA Placement
  • Scholarships: MICA provides scholarships based on the overall performance of the students. Each scholarship amount goes upto 25% of the annual fees. Students are selected based on their academic performance, family background, family income and other parameters.
  • International Collaborations: MICA is affiliated with Fulbright Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is also a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). MICA has tie-ups with several universities that focus on faculty, student exchange and joint research. Some of the collaborated universities are:
    • ESCEM, France Business School, France
    • School of Communications, Nanyang Technological University, (NTU), Singapore
    • Institute of Applied Media Studies, Zurich
    • University of New Mexico, USA
    • University of Southern Denmark, Denmark
    • Queensland University of Technology, Australia
  • Student exchange program: The International Students Exchange program gives students an opportunity to experience the pedagogy followed in other international schools. The students at MICA constantly challenge the conventional thought processes in different parts of the world and work to produce extraordinary results.MICA trains students to get these results through the mix of students and the distinguished faculty.

Moreover, MICA provides students with a great variety of world-class marketing opportunities to grow their personalities in every dimension. Therefore, seeing the above-mentioned reasons it can be concluded that the MICA is one of the institutes of the Marketing courses. To get the industry-oriented experience, enroll yourself today and get the knowledge from highly experienced faculty members. Check: MICA Admissions